Infusionsoft's Small Business Customer Sees Sales Quadruple in First Year
All About Spelling, Inc. Says Fixing Follow-Up Failure Key to Success
GILBERT, AZ--(Marketwire - October 13, 2009) - Infusionsoft, the leader in
automatic follow-up software for small businesses, is pleased to highlight
the astounding success of its customer All About Spelling, Inc. one year after the family-owned
operation began implementing Infusionsoft's e-mail marketing, CRM and
e-commerce solution. All About Spelling quadrupled its sales in the first
year of using Infusionsoft, and joins hundreds of other Infusionsoft
customers who have doubled their sales with Infusionsoft's comprehensive
marketing and sales software.
One year after implementing Infusionsoft, Wisconsin-based All About
Spelling says it saw nearly 430% growth in monthly sales revenue and more
than 310% growth in monthly orders. Their customer contact list has grown
to more than 30,000 (an increase of more than 400%), despite the overall
challenges facing the independent book publishing sector. All About
Spelling develops and provides spelling curriculum and materials for use in
the classroom, as well as home-based learning.
The company cites Infusionsoft as the key to its operational success, which
has helped double its sales twice in the past year. All About Spelling says
it has more than quadrupled sales as a result of bundling the processes
that would otherwise require adding staff and taking up valuable time --
such as following up with customer interest and tracking down sale records
-- into one automatic and streamlined system. All About Spelling has now
joined hundreds of other companies in Infusionsoft's prestigious 'Double Your Sales' Club.
"When we started the company three years ago it was based on a desire to
fill the gap in providing a thoughtful method for spelling and literacy
learning in the home," says co-founder and owner Marie Rippel of her and
her husband's endeavor to turn their passion into a business. "We soon
found that the demand was great, but we couldn't keep up with it all, and
had to settle for the sales we could handle. When a customer had a simple
question, we'd have to spend valuable time just checking the shopping cart,
e-mail and paper systems to find the answer. Now, it's all in one place.
Things like tasks and notes can be added right into the customer record,
e-mail campaigns can be started and stopped and records of sales and
refunds are simple to locate."
Ms. Rippel's idea for starting the company in 2006 came after a lifetime
dedicated to literacy and reading, especially after her own struggles with
an eyesight disability during childhood. At a young age, she went from avid
reader to sudden vision impairment literally overnight. Her condition
cleared up a few years later, but in those years Ms. Rippel learned that
learning itself was her calling. "When you can't see words on paper, you
approach learning from a different vantage point."
Now, after decades involved in the literacy awareness community, she and
her husband have turned learning the written word into their dream
business.
"When we founded Infusionsoft, our dream was to revolutionize the way small
businesses grow," said Scott Martineau, co-founder and VP of product
management at Infusionsoft. "This dream is coming true for hundreds of our
customers, and we can't wait to help thousands more achieve the remarkable
success that All About Spelling has."
About All About Spelling
All About Spelling, Inc. is a comprehensive spelling program based on
proven strategies to teach spelling using the best and easiest methods
possible. Poor teaching methods create obstacles for learners that lead to
bad spelling habits, low literacy skills, frustration and discouragement,
and puts learners at-risk for falling behind in school and life. All About
Spelling approaches spelling and literacy from a methodical and
comprehensive framework for use in any learning environment. Founded in
2006 by Marie and Greg Rippel, All About Spelling is family-owned and
operated and located in Eagle River, Wisc.
About Infusionsoft
Infusionsoft, the leader in automatic follow-up software, helps small
businesses grow fast by putting e-mail marketing, CRM and e-commerce on
auto-pilot, backing it with the 'Double Your Sales' guarantee. The
privately held, three-year-named Inc. 500 company is based in Gilbert,
Ariz. and is funded by Mohr Davidow Ventures and vSpring Capital.
Marketing and small business insight from the Infusionsoft team can be
found on the Infusionsoft blog at www.infusionblog.com and the Infusionsoft
Twitter feed at www.twitter.com/infusionsoft.