BOSTON, MA--(Marketwire - October 13, 2009) - Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the availability of the latest in its series of interactive assessment tools, completed in partnership with RSA, The Security Division of EMC. The RSA Data Loss Prevention Assessment Tool is designed to help end-user organizations quickly diagnose their current capabilities for safeguarding critical data, and to offer personalized recommendations for improvement.

Aberdeen's online assessment tools leverage the findings from Aberdeen's benchmark research methodology, which evaluates the business pressures, strategic actions, current capabilities, and current use of enabling technologies that together describe an organization's approach to a specific business process. Based on selected performance metrics, Aberdeen produces a standard competitive framework such that all companies participating in the benchmark study fall into one of three maturity classes: Best-in-Class (top 20%), Industry Average (middle 50%) or Laggards (bottom 30%).

In an online assessment tool, each individual respondent answers multiple questions, and is then provided with an assessment of whether they are most like the Best-in-Class, Industry Average, or Laggards based on Aberdeen's prior benchmark research. This is exactly what the thousands of readers of Aberdeen's research reports do on a monthly basis: they use the maturity class framework to assess themselves against the benchmark data, and gain fact-based insights into how they can make improvements.

"RSA has a long tradition of thought leadership in the data security space, which continues with its support for this new interactive assessment tool for preventing data loss," said Adam Hollander, business unit director for interactive assessment tools, Aberdeen Group. "Aberdeen is pleased to leverage our growing body of research in data security in support of this new tool, which provides our end-user community with a new and easy-to-use option to gain insights into best practices and Best-in-Class performance."

Access to the RSA Data Loss Prevention Tool is complimentary, but requires that a login and password be provided from RSA. To obtain complimentary access to the tool, please visit or email

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897

Contact Information: Media Contact: Adam Hollander Aberdeen Harte-Hanks (617) 854-5290