LOS ANGELES, CA--(Marketwire - October 15, 2009) - SproutBaby.com, the web's premier destination for eco-friendly products for mom and baby, today announced a $2,500 giveaway to celebrate it's first birthday. SproutBaby.com will award one lucky winner a $2,500 cash prize in a random drawing for all customers making purchases between October 15th and December 15th 2009.

In conjunction with today's prize announcement, SproutBaby.com is also launching a new referral program for parents and families to earn unlimited cash back for referring their friends, relatives and colleagues.

"SproutBaby.com is focused on providing thoroughly vetted earth-friendly products to parents who want the best for their children and the planet," said Jody Sherman, CEO and Co-Founder of SproutBaby.com. "Our giveaway is a way of giving back to the growing number of parents who shop with us and contribute to the community of like-minded parents looking for healthy, affordable alternatives for their families."

SproutBaby.com, founded in 2008, caters to the growing sector of eco-conscious social shoppers who represent an exploding market accounting for over $209 Billion in sales, according to the National Marketing Institute (NMI). By providing parents with the opportunity to shop online at their convenience for affordable, earth-friendly products that are vetted by both professionals and their peers, SproutBaby has become the destination for time-crunched parents who want to make healthy and sustainable choices without the hassle. Since their launch, SproutBaby.com has evolved from organic food offerings to carry a multitude of products for eco-conscious parents, and plans to expand to serve the entire family: mom, dad, baby and even the family pet.

For more information, contest rules and referral program guidelines, please visit: http://store.sproutbaby.com/birthday and http://store.sproutbaby.com/referral.

About SproutBaby

SproutBaby.com is an online source for organic, affordable baby food and products for eco-conscious parents. The company is the brainchild of parents and professionals who wanted to make purchasing products, essential to the development of healthy children, reasonable and effortless. Through education and environmental advocacy, SproutBaby believes that parents would gladly choose products that are as healthy for their children as they are good for the earth. All SproutBaby.com products are certified non-toxic, have not been tested on animals and contain no health compromising chemicals. For more information, please visit http://www.sproutbaby.com/.

Contact Information: CONTACT: Jessica Hasson Terpin Communications 323-710-3556 jessica@terpin.com