Source: Sage
Sage North America Marketing Executive to Discuss Customer Experience at DMA09 Nonprofit Day
AUSTIN, TX--(Marketwire - October 15, 2009) - Sage North America today announced that Bridget
Brandt, a senior marketing manager for the Sage Nonprofit Solutions
business, will present an education session on creating loyalty through an
exceptional customer experience at the Direct Marketing Association's DMA09
Nonprofit Day in San Diego on October 19. Presented in conjunction with the
Nonprofit Federation, DMA09 Nonprofit Day focuses on issues most important
to nonprofit direct marketers and fundraisers. Sage develops software
products, including Sage Fundraising 50, Sage MIP Fund Accounting, and Sage
Millennium, used by thousands of nonprofit and government organizations
across North America.
Brandt's session, titled "Creating Loyalty Through Experience," will show
nonprofit attendees how they can identify, enhance, and improve donor
loyalty through real world tips and techniques. She will discuss lessons
learned from several for-profit companies, including Nordstrom and
Starbucks.
"Creating a great customer experience isn't just for big business," said
Brandt. "When you develop donor relationships through great experiences
with your organization, you turn them into your most loyal fans."
Brandt has developed and promoted award-winning, "outside the box"
educational and marketing programs, and is experienced in the production
and management of mass media, direct mail, market research, target
marketing, and surveying. She is an active volunteer with Girl Scouts of
Central Texas, the Christmas Bureau of Travis County (Texas), and the Dell
Children's Hospital (Austin, Texas) plus a member of the Austin chapter of
the American Marketing Association (AMA).
Brandt holds a bachelor's degree in finance, with additional coursework in
management and marketing, from The Red McCombs School of Business at The
University of Texas at Austin, and an MBA from Texas State University-San
Marcos.
Sage North America helps more than 2.9 million small and mid-sized
businesses and nonprofit organizations in the U.S. and Canada -- like the
American Lung Association and Big Brothers Big Sisters of Central Texas --
increase efficiency and more easily manage their operations. For more than
30 years, Sage has been helping nonprofits further their missions and
better serve constituents through the use of technology. Thousands of
organizations manage their operations -- from fund accounting, fundraising,
and donor management, to payment processing, human resources, health care,
and payroll -- using Sage's easy-to-use, flexible, and customizable
software and services.
For more information about the DMA09 Nonprofit Day, please visit
http://www.dma09.org/attendees/special-events/nonprofit.php. For more
information about Sage's Nonprofit Solutions, please visit
http://www.sagenonprofit.com and
http://www.sagenorthamerica.com, or call 800-647-3863.
About Sage North America
Sage North America is part of The Sage Group plc, a leading global supplier
of business management software and services. Sage North America employs
more than 4,100 people and supports nearly 2.9 million small and
medium-size business customers. The Sage Group plc, formed in 1981, was
floated on the London Stock Exchange in 1989 and now employs 14,500 people
and supports 5.8 million customers worldwide. For more information, please
visit the Web site at www.sagenorthamerica.com.
© 2009 Sage Software, Inc. All rights reserved. Sage, Sage Software, Sage
logos and the Sage product and service names mentioned herein are
registered trademarks or trademarks of Sage Software, Inc. or its
affiliated entities. All other trademarks are the property of their
respective owners.
Contact Information: Press Contact:
Cynthia Sutton
Sage North America
(703) 793-2700 x 3032
cynthia.sutton@sage.com