Contact Information: Contact: Peter Evers or Christopher Schreiber LaunchSquad 415-625-8555 insideview@launchsquad.com
Innotas Hits Sales Sweet Spot With InsideView
Company Improves Reach to Target SMB Market, Efficiently Accelerates Top-Line Sales Growth by 150%
| Source: InsideView
SAN FRANCISCO, CA--(Marketwire - October 15, 2009) - InsideView today announced that Innotas,
the only on-demand IT governance solution on the market, has successfully
deployed SalesView, InsideView's award-winning sales intelligence solution.
In the year since Innotas began utilizing SalesView, the company has
achieved more than 150% growth in year-over-year revenue, as well as
tremendous increases in call volume and customer transactions.
SalesView intelligently discovers sales opportunities across both
traditional editorial sources and social media. It then delivers this
accurate, relevant and timely business insight directly to sales reps
within their CRMs and mobile devices. Innotas based its decision to deploy
SalesView on the easy integration with its existing Salesforce CRM, as well
as SalesView's critical ability to help Innotas better reach its target SMB
market. SalesView helped Innotas create a systematic way to manage sales
territories more effectively and deliver improved information and
visibility into opportunities. The application also simplified the
prospecting process and improved cross-selling with Innotas' existing
customers.
"Before deploying SalesView, we were experiencing the all-too-common
problems that sales teams face," said Kevin Kern, Vice President of
Worldwide Sales at Innotas. "Inaccurate and incomplete data, conflicting
customer list information, and insufficient and redundant prospecting
activity meant there was no single source of 'truth' in our data. SalesView
has corrected these issues and contributed greatly to our tremendous
revenue, transaction and pipeline growth over the past year."
In addition to the company's revenue increasing more than 150%, Innotas has
seen a 200% increase in call volume, 240% increase in transactions and
nearly 1,000% increase in customers contacted. SalesView's ability to
sharply increase the data quality being used by the Innotas sales team has
led to higher productivity and accelerated sales cycles. "Simply put,
better data means warmer sales calls -- and that's huge," added Kern.
"We're proud of what Innotas has been able to achieve in its target market
with SalesView," said Rand Schulman, Chief Marketing Officer at InsideView.
"Just look at what's possible when your sales team has the freshest and
most relevant intelligence at its fingertips. We're excited for their
continued growth, and the role SalesView has played within their measurable
results."
About Innotas
The Innotas on-demand IT Governance solution is an easy-to-use,
rapid-to-deploy, and cost-effective way to manage resources and budgets
across an IT department's entire inventory of projects, portfolios,
applications, assets, and service requests. With its strong foundation in
Project Portfolio Management and Application Portfolio Management, Innotas
provides CIOs and IT management with visibility across both strategic
initiatives and sustaining operations for improved decision making across
the entire IT portfolio. Innotas customers include the City of Memphis,
Crayola, Forbes, Hamilton Beach, Jo-Ann Stores, The Northwest Company Inc.,
World Vision and many others, spanning a wide range of industries including
financial services, government, healthcare, retail, technology,
telecommunications and energy. For more information please visit
www.innotas.com.
About InsideView
InsideView is a Sales 2.0 leader, bringing intelligence gained from social
media and traditional editorial sources to the enterprise to increase sales
productivity and velocity. InsideView's award-winning sales intelligence
solution, SalesView, continuously aggregates and analyzes relevant
executive and corporate data from thousands of content sources to uncover
new sales opportunities. SalesView delivers this intelligence natively
within CRMs and mobile devices for optimum usability. The San
Francisco-headquartered company was founded in 2005 and is venture-backed
by Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse
Capital Partners. InsideView's products are used by more than 21,000 sales
professionals and 2,000 companies worldwide, including Adobe, BMC,
CapGemini, IBM, Polycom, and VMWare. InsideView's CRM partners include
Salesforce.com, SugarCRM, NetSuite, Microsoft, and Oracle. For more
information, visit www.insideview.com.