Schawk Unites Strategic, Creative and Executional Services in Cincinnati -- The Mecca of Brand Management
CINCINNATI, OH--(Marketwire - October 15, 2009) - Schawk, Inc. (NYSE: SGK), a leading provider
of brand point management services, enabling companies of all sizes to
connect their brands with consumers to create deeper brand affinity,
announced that it has moved its executional business into a uniquely
designed space in Cincinnati with its strategic design company, Anthem
Worldwide.
It is only fitting that this first shared-space concept is introduced in
Cincinnati -- the city where Neil McElroy of Procter & Gamble invented
brand management in 1931. This uniquely situated environment of Schawk and
Anthem workspaces connected, strengthens the delivery of brand point
management by uniting Anthem's strategic and creative talent with the
executional abilities of Schawk.
Schawk defines brand point management as the strengthening of a brand
through the delivery of compelling and consistent brand experiences, which
create greater brand affinity between consumer and brand. Brand point
management touches all phases of a product's life -- from ideation to
design to market implementation -- because all phases contribute to the
continuum of interaction between the consumer and the brand.
David A. Schawk, president and chief executive officer of Schawk, stated,
"We have tested this shared space concept outside the U.S., which served as
the model to unite Schawk's strategic, creative and executional services.
We're ready to bring it to our North American operations in a planned
manner over the next few years."
Added Schawk, "We believe that uniting our capabilities in this manner will
facilitate and strengthen our delivery of brand point management by
leveraging the talents of our employees in strategic, creative and
executional positions in new, and ultimately more powerful, ways."
Steve Klein, managing director of Anthem's strategic and creative
operations in Cincinnati, commented, "Anthem focuses on strategic and
creative excellence while Schawk's expertise ensures our ideas will make it
to shelf intact. Our collaboration begins with Anthem's design strategy and
creative development and continues through Schawk's executional expertise
to drive shoppers to the moment of purchase -- on shelf."
Rhett Warner, managing director of Schawk's executional operations in
Cincinnati, said, "Uniting our workspaces in this manner is a natural next
step for Schawk. With such close proximity to Anthem's creative expertise,
Schawk is better able to execute on concept designs to ensure we bring the
full potency of the design to life, the way the designer intended and the
way the client approved it. It also puts Schawk in a stronger position to
retain the integrity of the design throughout all executional phases of a
project."
For more than 50 years, Schawk has been a world-class provider of premedia
services and over the past two decades has broadened its range of services
to include strategy, design and enterprise brand management technology. The
result is that Schawk delivers brand point management services that allow
its clients to confidently approach the challenges of a new world
marketplace.
The new address of Schawk's Cincinnati office, effective immediately, is:
537 East Pete Rose Way, Suite 100, Cincinnati, OH, USA, 45202. The
telephone number, which remains the same, is 513.569.9900.
Schawk, Inc. (NYSE: SGK) is a leading provider of brand point management
services, enabling companies of all sizes to connect their brands with
consumers to create deeper brand affinity. With a global footprint of 49
offices, Schawk helps companies create compelling and consistent brand
experiences by providing integrated strategic, creative and executional
services across brand touchpoints. Founded in 1953, Schawk is trusted by
many of the world's leading organizations to help them achieve global brand
consistency. For more information about Schawk, visit
http://www.schawk.com. Schawk also operates http://twitter.com/BrandSquare
and http://www.brandsquare.com.
Anthem Worldwide, a Schawk Strategic Design Company, is an integrated
global network that provides innovative solutions to articulate, unify and
manage brand impact. Anthem creates compelling brand experiences by
aligning its strategic, creative and executional talent worldwide with the
business needs of companies seeking a competitive advantage. Anthem offers
a full range of branding and design services to our clients including
Campbell's, Coca-Cola, E-Mart, Foster's, General Electric, Hbc,
Kimberly-Clark, Microsoft, Nestlé, Procter & Gamble, Revlon, Safeway and
Unilever. With our network of world-class design professionals in 13
cities, Anthem is presently located in Chicago, Cincinnati, Düsseldorf,
Hilversum (The Netherlands), London, Melbourne, New Jersey, New York, San
Francisco, Singapore, Sydney, Toronto, and York (U.K.). For more
information on Anthem, please visit http://www.anthemww.com