New TASSIMO Hot Beverage System Brightens up the Day
TASSIMO T65 Features Lighting System and LCD Display for the Ultimate in Hot Beverage Convenience
| Source: Bosch home appliances
HUNTINGTON BEACH, CA--(Marketwire - October 26, 2009) - Whether it's a latte in the morning or
an evening cup of tea, it's easier than ever for consumers to brighten up
the day and enjoy their favorite hot beverage of choice with the
new TASSIMO T65. Now available, the new TASSIMO by Bosch shines a new light on the
convenience of a single serve beverage system with a cup stand lighting
system that spotlights every individually brewed cup, while a LCD display
shows all brewer functions and operating steps.
"The TASSIMO makes it possible for the entire family to enjoy their own
perfect drink of choice -- with the simple touch of a button," said Michael
Traub, president and CEO, Bosch home appliances. "Utilizing our exclusive
flow-through water heating, TASSIMO delivers a perfect cup in less than 60 seconds."
Bosch partnered with Kraft Foods
to offer more than 40 hot beverage varieties through patented T DISC
technology to brew premium coffeehouse quality beverages from
the industry's most popular brands. Additional T DISC varieties are being
introduced, including Skinny Cappuccinos and new coffee flavors. The new
lineup expands TASSIMO's hot beverage choices such as coffee, real milk
cappuccino and latte, espresso, crema, tea and hot chocolate.
The TASSIMO by Bosch is available at select specialty and department stores
throughout the US or online at www.tassimodirect.com with a MSRP range of
$129.99 to $199.99.
About Bosch Appliances
Bosch home appliances is part of BSH Bosch and Siemens Home Appliance
Group, the third largest appliance manufacturer in the world. Known
worldwide for raising standards in appliance efficiency and quietness,
Bosch is the only US appliance manufacturer with entire product lines of
ENERGY STAR® qualified dishwashers, washers and refrigeration. With US
headquarters in Huntington Beach, CA, the company operates an appliance
park in New Bern, North Carolina comprised of state-of-the-art factories
for washers, dryers, dishwashers, ranges, ovens and cooktops.
For more information, visit www.bosch-home.com/us, call 800.921.9622 to
request a catalog.
About Kraft
Kraft Foods (www.kraftfoodscompany.com) makes today delicious in 150
countries around the globe. Our 100,000 employees work tirelessly to make
delicious foods consumers can feel good about. From American brand icons
like Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar
Mayer meats, to global powerhouse brands like Oreo and LU biscuits,
Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered
beverages and Milka, Côte d'Or, Lacta and Toblerone chocolates, our brands
deliver millions of smiles every day. Kraft Foods (NYSE : KFT ) is the
world's second largest food company with annual revenues of $42 billion.
The company is a member of the Dow Jones Industrial Average, Standard &
Poor's 500, the Dow Jones Sustainability Index and the Ethibel
Sustainability Index.
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