AUSTIN, TX--(Marketwire - October 26, 2009) - FIRST ROI, an online marketing firm exclusively
focused on supporting community financial institutions, announced today
that it has received overwhelming response to its online account opening
system, INMO, which is the first online account opening system specifically
designed for community banks and credit unions. In only six months since
the launch of INMO, FIRST ROI has secured more than 275 contracts making
INMO the fastest selling online account opening system serving the
community financial institution marketplace.
"In line with our mission of helping community financial institutions win
the war against the megabanks, we set out to create the industry's highest
funding online account opening system specifically designed for the unique
needs of community banks and credit unions," said John Waupsh, CEO of FIRST
ROI. "We must have struck a chord as INMO has secured nearly the same
number of clients in six months as the self-proclaimed number one provider,
Andera, has acquired in 8 years."
Powered by MeridianLink, a leading provider of enterprise business
solutions for the financial services industry, INMO combines FIRST ROI's
user interface proficiency and lead management capabilities with
MeridianLink's robust infrastructure and expertise in the ID verification,
authentication, and applicant-screening integration. Together, the
organizations have developed a robust, quick-to-launch online account
opening system for retail DDA, CD, and/or savings account applications that
increases the number of successful applications, improves funding rates,
and drives efficient back-office workflow.
In addition to secure account opening services, INMO incorporates several
unique account acquisition features, including:
-- Sophisticated Flash-Based, Lead-Management Console with Best Practices
Guidance increasing back-office efficiencies and boosting account funding
rates
-- World-Class Analytics, the industry's most robust online marketing
analytics
-- Best Practices Design guided by FIRST ROI's client network of hundreds
of community financial institutions
"On the surface, most institutions think about online account opening as a
technology concern. But successful online account opening is a marketing
solution," concluded Waupsh. "INMO integrates a turnkey, online marketing
system with a powerful lead management engine to increase applications,
improve conversions, and drive efficient back-office workflow, making it
the highest-funding online account opening system around."
FIRST ROI is expected to contract with a total of 350 community financial
institutions for INMO by year-end. For more information on INMO, visit
www.FIRSTROI.com.
FIRST ROI
FIRST ROI is a full-service marketing firm exclusively focused on helping
community financial institutions win the war against the mega banks and
direct banks by providing online and offline marketing strategy and
execution. Serving more than 550 community financial institutions, FIRST
ROI is best known for its FIRSTBranch and CheckingFinder offerings that
fortify community financial institutions with everything necessary to
profitably acquire online accounts from e-commerce driven website
development and comprehensive online marketing programs to an advanced lead
management system. FIRST ROI is a partner of BancVue, the leading provider
of innovative software, marketing, and consulting solutions to community
financial institutions nationwide. For more information on FIRST ROI, visit
www.FIRSTROI.com.