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Gary Vaynerchuk's "Crush It!" Now a Vook
Bestselling Author Announces Upcoming New Vook; HarperStudio Introduced as Latest Vook Publishing Partner
| Source: Vook
EMERYVILLE, CA--(Marketwire - October 27, 2009) - Vook, the
company that recently introduced the innovative new media product that
blends text and video, today announced its newest strategic publishing
relationship with HarperStudio, an imprint of HarperCollins Publishers, as
well as the impending release of the "Crush It!" vook. This is the first
vook from "Social Media Sommelier," Internet video tastemaker, brand
expert, and bestselling author
Gary Vaynerchuk.
The "Crush It!" vook offers an entertaining step-by-step guide to
entrepreneurial success through the personal and incredible story of Gary Vaynerchuk. The vook features
never before seen videos and gives readers an insider's look into how Gary
has translated his success of building a family wine business into a $60
million dollar venture and a personal brand that has now grown from Web
subculture to the mainstream.
"The project I did with Vook is one of the most exciting I have ever been
involved with," said Gary Vaynerchuk. "They really hustled to work with me
and create this collection of amazing videos, and I am stunned by how
polished the final product is. Just being a part of this on the ground
floor very much makes me feel like I am looking into the future!"
The vook was introduced earlier this month as a new way for readers to
experience the works of beloved authors and for authors and publishers to
expand their publishing formats in step with the habits of today's readers.
Vooks blend text and video into a single, uninterrupted reading and viewing
experience, enabling readers to read and watch at the same location on
their screen.
Vooks are available on the iPhone and iPod touch, providing users constant
access to engaging content whenever they want it. The applications have
quickly become among the most compelling mobile entertainment options on
the market, and some of the bestselling book applications at the iTunes
store. Vooks are also available for the desktop and all browser-enabled
computers via the Vook Reader, which allows for a full screen viewing
experience of Vook's HD-quality videos and integrated text.
"Gary shares the Vook vision. He understands that this new media approach
is the best way to deliver his story to fans and readers," said Bradley
Inman, founder and CEO of Vook. "The 'Crush It!' vook brings Gary's
effervescent personality to life through premium video that's not available
anywhere else. As we expand our catalogue of vooks we are also delighted to
welcome terrific publishing partner HarperStudio to the Vook family."
"As soon as I heard about the vook, I knew I wanted to experiment, and the
perfect author to start with was Gary Vaynerchuk," said Debbie Stier, SVP,
Associate Publisher, HarperStudio. "It was liberating to be able to expand
out from the print book in areas where a video could enhance the written
word. At the same time, it was a challenge to come up with video content
that was fresh and unique from Gary, who's all over the Internet in
video. I think the vook achieves what we set out to do."
"Crush It!" is the latest vook release and the first from HarperStudio. It
is being released on the heels of the highly anticipated "Crush It! Why NOW
Is the Time to Cash In On Your Passion," Gary Vaynerchuk's book on building
personal brand and entrepreneurial success.
"Crush It!" the vook is available for all Vook formats today. Please visit
www.vook.com to get yours today.
Gary Vaynerchuk and Vook will be co-hosting a Special Edition Book Launch
Party at The Bell House (www.thebellhouseny.com) in New York tonight
starting at 9:00 pm. Come hear Gary speak about how to "Crush It!", check
out never-before-seen behind-the-scenes video, and get a first-hand look at
his first vook. The event is free.
About Vook
Vook is an entirely new company and integrated media experience that blends
text and video to create robust, rewarding new experiences of the books and
authors that readers love. For more information about vooks visit
www.vook.com. Vooks are streamed to the browser-based Vook Reader and are
also available on the go as a unique mobile application for the iPhone and
iPod touch. Vook is based in Emeryville, CA.
About HarperStudio
HarperStudio, a division of HarperCollins, is a new imprint with the
mission to change many of the practices of the publishing industry and
create more realistic partnerships with bookstores as well as authors.
HarperStudio was created in 2008 by Robert Miller, a publishing veteran who
also founded Hyperion Books and saw the company through 17 years of growth
and many bestsellers including The Last Lecture and marquee authors like
Mitch Albom. In the first year of publishing they have had two New York
Times bestsellers: Emeril at the Grill by Emeril Lagasse and The 50th Law
by 50 Cent and Robert Greene, and have published well-regarded books from
authors as diverse as Mark Twain, Toni Morrison, Isabella Rossellini,
entrepreneur Gary Vaynerchuk, and Mollie Katzen.