VSP Helps You See the Future With the Great Bernie

SAN FRANCISCO, CA--(Marketwire - October 28, 2009) - The nation's largest eyecare benefits provider, VSP® Vision Care, has struck a deal with legendary future-seer, Bernard Johnson(1), to deliver free fortunes to curious web surfers. At TheGreatBernie.com, Bernie gives "non-seers" a glimpse into their wondrous futures featuring their Facebook friends, photos and more. Bernie, who has been touring the globe revealing futures, is reportedly eager to transfer his visionary skills into the digital age with The Great Bernie.

FACTS:

-- Legendary future-seer, Bernard Johnson, has teamed up with VSP to bring wisdom, enlightenment and foresight to the web.

-- Together, they have launched The Great Bernie at TheGreatBernie.com, where anyone can work with Bernie to get a complimentary look into their future.

-- The Great Bernie reveals custom fortunes that highlight users' friends, photos and more from Facebook.

-- The Great Bernie videos can be posted on Facebook or emailed to friends.

-- Bernie is available on Facebook and Twitter to provide additional visionary guidance.

QUOTE:

-- "I demystify practical concerns of the mind by removing wonderment, empowering human progress, creating certainties, and leaving you awe-inspired for more. Although we can't predict your future, we'll make sure you see it." -- The Great Bernie

LINKS:

-- TheGreatBernie.com, Facebook, Twitter

(1) Bernard Johnson is a fictitious character created in support of TheGreatBernie.com. His character and predictions are intended to be humorous, entertaining and surprisingly relevant. TheGreatBernie.com, his character and social media pages were created for VSP by ad agency, Evolution Bureau.

About VSP Global:

VSP Global(SM) includes VSP® Vision Care, the largest not-for-profit vision benefits and services company in the United States with 55 million members; Marchon® Eyewear Inc., one of the world's largest manufacturers, designers and distributors of quality fashion and technologically-advanced eyewear and sunwear; Eyefinity®/Officemate® which offer innovative solutions and the premier management software and technology to improve overall practice management and patient experience; and VSP Labs, industry leaders in new technologies, production processes, service and logistics. Since 1997, VSP has provided more than 529,500 low-income, uninsured children with free eyecare. Through relationships including those with the American Diabetes Association and Prevent Blindness America, VSP promotes the importance of annual eye exams for maintaining eye health and overall wellness.

About Evolution Bureau

Evolution Bureau (EVB) is a leading advertising agency based in San Francisco since 2000. The agency's consumer-centric approach blends strategy with entertainment and interactivity to develop pioneering advertising campaigns that generate brand awareness, deepen consumer relationships and instill long-term brand loyalty. EVB offers traditional and new media advertising services along with innovative video production capabilities through its in-house division -- EVB Productions. EVB has supported clients including adidas, Levi's, Alberto Culver, Sephora and Kodak. In 2006, EVB joined the Omnicom Group (NYSE: OMC), a global leader in advertising, marketing and corporate communications.

Contact Information: CONTACT: Beth M. Cleveland (for Evolution Bureau) 415.283.7333 Kristin Montgomery (for VSP Vision Care) 916.851.5732