VSP Helps You See the Future With the Great Bernie
Legendary Future-Seer Offers Free Fortune Services at TheGreatBernie.com
SAN FRANCISCO, CA--(Marketwire - October 28, 2009) - The nation's largest eyecare benefits
provider, VSP® Vision Care, has struck
a deal with legendary future-seer, Bernard Johnson(1), to deliver free
fortunes to curious web surfers. At TheGreatBernie.com, Bernie gives
"non-seers" a glimpse into their wondrous futures featuring their Facebook
friends, photos and more. Bernie, who has been touring the globe revealing
futures, is reportedly eager to transfer his visionary skills into the
digital age with The Great Bernie.
FACTS:
-- Legendary future-seer, Bernard Johnson, has teamed up with VSP to bring
wisdom, enlightenment and foresight to the web.
-- Together, they have launched The Great Bernie at TheGreatBernie.com, where anyone
can work with Bernie to get a complimentary look into their future.
-- The Great Bernie reveals custom fortunes that highlight users' friends,
photos and more from Facebook.
-- The Great Bernie videos can be posted on Facebook or emailed to
friends.
-- Bernie is available on Facebook and Twitter to provide additional
visionary guidance.
QUOTE:
-- "I demystify practical concerns of the mind by removing wonderment,
empowering human progress, creating certainties, and leaving you
awe-inspired for more. Although we can't predict your future, we'll make
sure you see it." -- The Great Bernie
LINKS:
-- TheGreatBernie.com, Facebook, Twitter
(1) Bernard Johnson is a fictitious character created in support of
TheGreatBernie.com. His character and predictions are intended to be
humorous, entertaining and surprisingly relevant. TheGreatBernie.com, his
character and social media pages were created for VSP by ad agency,
Evolution Bureau.
About VSP Global:
VSP Global(SM) includes VSP® Vision Care, the largest not-for-profit
vision benefits and services company in the United States with 55 million
members; Marchon® Eyewear Inc., one of the world's largest manufacturers,
designers and distributors of quality fashion and technologically-advanced
eyewear and sunwear; Eyefinity®/Officemate® which offer innovative
solutions and the premier management software and technology to improve
overall practice management and patient experience; and VSP Labs, industry
leaders in new technologies, production processes, service and logistics.
Since 1997, VSP has provided more than 529,500 low-income, uninsured
children with free eyecare. Through relationships including those with the
American Diabetes Association and Prevent Blindness America, VSP promotes
the importance of annual eye exams for maintaining eye health and overall
wellness.
About Evolution Bureau
Evolution Bureau (EVB) is a leading
advertising agency based in San Francisco since 2000. The agency's
consumer-centric approach blends strategy with entertainment and
interactivity to develop pioneering advertising campaigns that generate
brand awareness, deepen consumer relationships and instill long-term brand
loyalty. EVB offers traditional and new media advertising services along
with innovative video production capabilities through its in-house division
-- EVB Productions. EVB has supported clients including adidas, Levi's,
Alberto Culver, Sephora and Kodak. In 2006, EVB joined the Omnicom Group
(NYSE: OMC), a global leader in advertising, marketing and corporate
communications.