LONDON--(Marketwire - October 28, 2009) -

Embargo: 07:01am Wednesday 28 October 2009


Prudential plc ("Prudential") today welcomed Nic Nicandrou as Chief
Financial Officer and Board Director.

Nic joins Prudential from Aviva, where he has worked for eleven years
in a number of senior finance roles, most recently as Norwich Union
Life, Finance Director and Board Member. He was previously Aviva Group
Financial Control Director and before that Aviva Group Financial
Management and Reporting Director. Nic started his career at
PriceWaterhouse Coopers, where he worked for ten years in
both London and Paris, specialising in insurance and more general
financial services.

Tidjane Thiam, Group Chief Executive, Prudential plc said: "I am very
pleased to welcome Nic to the Group. His knowledge and
experience of the sector mean he is well suited to help lead
Prudential to the next stage of its development. His expertise in
financial management and reporting will ensure we continue our
commitment to best in class disclosure and market communication. I
greatly look forward to working with him."

Commenting, Nic Nicandrou, Chief Financial Officer, Prudential
plc said: "I am delighted to be joining Prudential as Chief Financial
Officer and
look forward to working with Tidjane and the team. Prudential is
ideally placed in terms of its unique geographic and product exposure,
capital strength and leadership capability."



Media                                   Investors/Analysts
Edward Brewster +44 (0)20 7548 3719     Matt Lilley  +44 (0)20 7548 2007

About Prudential plc

Prudential plc is a company incorporated and with its principal place
of business in England, and its affiliated companies constitute one of
the world's leading financial services groups. It provides insurance
and financial services through its subsidiaries and affiliates
throughout the world. It has been in existence for over 160 years and
has GBP245 billion in assets under management (as at 30 June
2009). Prudential plc is not affiliated in any manner with Prudential
Financial, Inc, a company whose principal place of business is in
the United States of America.

Forward-Looking Statements

This statement may contain certain "forward-looking statements" with
respect to certain of Prudential's plans and its current goals and
expectations relating to its future financial condition, performance,
results, strategy and objectives. Statements containing the
words"believes", "intends", "expects", "plans", "seeks" and "anticipates",
and words of similar meaning, are forward-looking. By their nature, all
forward-looking statements involve risk and uncertainty because they
relate to future events and circumstances which are beyond Prudential's
control including among other things, UK domestic and global economic
and business conditions, market related risks such as fluctuations in
interest rates and exchange rates, and the performance of financial
markets generally; the policies and actions of regulatory authorities,
the impact of competition, inflation, and deflation; experience in
particular with regard to mortality and morbidity trends, lapse rates
and policy renewal rates; the timing, impact and other uncertainties of
future acquisitions or combinations within relevant industries; and the
impact of changes in capital, solvency or accounting standards, and tax
and other legislation and regulations in the jurisdictions in which
Prudential and its affiliates operate. This may for example result in
changes to assumptions used for determining results of operations or
re-estimations of reserves for future policy benefits. As a result,
Prudential's actual future financial condition, performance and results
may differ materially from the plans, goals, and expectations set forth
in Prudential's forward-looking statements. Prudential undertakes no
obligation to update the forward-looking statements contained in this
statement or any other forward-looking statements it may make.

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