Internet Brands Launches Health Vertical With Two Acquisitions
LOS ANGELES, CA--(Marketwire - October 28, 2009) - Internet Brands, Inc. (NASDAQ: INET) today
announced the launch of a new Health vertical in the company's Consumer
Internet Division. With this expansion, the company now operates in seven
high-interest consumer categories: automotive, careers, health, home, money
and business, shopping, and travel and leisure.
The new Health vertical focuses on specific medical procedures, fitness and
nutrition, and support communities.
"Our approach to the Health vertical is to help people ask the right
medical questions and to find the right help with their issues," said Bob
Brisco, CEO of Internet Brands. "Health is a huge category, with strong
consumer interest, and increasing levels of advertising. We are excited
about our new sites -- all have strong organic traffic."
The Health vertical includes two recent acquisitions, HealthNews.org and Vasectomy.com, and six websites in
Specific Procedures and Conditions
-- HealthNews.org -- Acquired in
the third quarter of 2009, HealthNews helps consumers better understand
specific medical conditions and procedures and connects them directly with
local doctors and clinics. The acquisition includes DermaNetwork.org, VeinDirectory.org, OnlineSurgery.com, ScanDirectory.org, and FertilityProRegistry.com.
-- Vasectomy.com -- Educates users
about vasectomy and vasectomy reversal procedures and also provides access
to local physicians.
Fitness and Nutrition
-- FitDay.com -- Offers a free online
fitness journal and calorie counter with more than 4 million registered
users, helping dieters and fitness enthusiasts achieve and maintain their
-- 3FatChicks.com -- Provides
dieters with the latest diet, nutrition, and exercise information and
extensive community support for users at all stages of weight loss.
-- I-Am-Pregnant.com -- The
leading online community for pregnancy and baby topics, including
information about conception, pregnancy, birthing, and caring for newborn
-- CancerForums.net -- Enables
users to share a wide variety of cancer-related information, including
coping, support, diagnosis, treatment, and financial advice.
Company management will discuss the new vertical and acquisitions on the
company's third quarter 2009 earnings call, scheduled for 1:30 p.m. Pacific
About Internet Brands, Inc.
Los Angeles-based Internet Brands, Inc. (NASDAQ: INET) is a leading
Internet media company that owns, operates and grows community and
e-commerce websites in the automotive, careers, health, home, money and
business, shopping, and travel and leisure categories. With a flexible and
scalable platform, Internet Brands operates a rapidly growing network of
more than 200 websites, of which more than 90 each receive greater than
100,000 monthly unique visitors. In the third quarter of 2009, the
company's websites averaged 50 million monthly unique visitors. More than
96% of the traffic to the company's websites is from non-paid sources.