BOSTON, Nov. 2, 2009 (GLOBE NEWSWIRE) -- AMP Agency, a full-service experiential and digital marketing agency, announced today that it has received a total of three nominations and been named as a finalist in two categories for the 14th Annual Massachusetts Innovation & Technology Exchange (MITX) Awards. The MITX Awards are the largest and most prestigious awards competition in the country for interactive and web innovations and celebrates the best creative and technological accomplishments emerging from New England.
AMP Agency received a nomination for "Best Cross Media Campaign" and two nominations for "Best Use of Search" in this year's MITX Awards. The nominees were:
* Best Cross Media Campaign 2009
-- Client: John Hancock
Project: John Hancock Financial Services Cross Channel Campaign
* Best Use of Search 2009
-- Client: Squaw Valley
Project: Squaw Valley 50/60 Pass Paid Search Campaign
-- Client: Marriott and Renaissance Caribbean & Mexico Resorts
Project: Marriott and Renaissance Caribbean & Mexico Resorts
Integrated Search Campaign
"We are extremely proud to be nominated for these three standout campaigns," commented Karen Macumber, SVP, Media Services for AMP Agency. "Being recognized for our achievements across multiple efforts is testament to the incredible team we've put together under AMP's media services."
Macumber added, "These programs firmly represent AMP's vision for delivering the greatest impact for our clients through the most innovative and effective digital marketing practices."
AMP Agency acquired Fulgent Media Group, a media strategy and planning firm with focus across emerging "digital" media platforms, in 2008 and Rock Coast Media, a digital marketing agency focusing on search engine marketing, search engine optimization and social media strategy, in 2009, significantly enhancing its comprehensive media and marketing services (http://www.ampagency.com/mediaservices).
The MITX Awards finalists comprise a "who's who" of companies active in the Internet business and marketing industry in Massachusetts and the surrounding New England area. The 130 awards finalists competed in 27 categories in vertical industries ranging from consumer goods to government to education and tourism.
According to MITX, this year's finalists stood out among an increasing number of high-quality nominations representing notable improvements in how technology is being used to enhance the user experience via interactive communications strategies.
Nominees and award-winners from the region`s advertising agencies, marketing services firms, media companies and corporations will be honored at the annual MITX gala event Tuesday, November 17 at 6 p.m. at the Boston Marriott Copley Place.
About AMP Agency
AMP Agency (www.ampagency.com) is a full-service marketing agency that combines strategic planning, compelling creative, innovative execution, and measurable results to help our clients' success and marketing dollars exceed the traditional. Whether it's inside the home, out on the road, or across the digital space, AMP connects clients with their target audience by designing brand experiences that are built where consumers live.
The AMP Agency logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6433