Contact Information: Media Relations: Deb Kline 908-953-6179 klined@avaya.com
Avaya's Dr. Alan Baratz Describes Emerging Business Communications Landscape in VoiceCon Keynote
| Source: Avaya Inc.
SAN FRANCISCO, CA--(Marketwire - November 3, 2009) - VoiceCon San Francisco -- In a keynote
address delivered at VoiceCon San Francisco today, Avaya's Dr. Alan Baratz
predicted dramatic changes in the business communications landscape as
voice increasingly takes on the characteristics of today's modern data
networks.
Baratz is President of Avaya's Global Communications Solutions group and is
responsible for charting the company's global product development plans.
He told an audience at the Moscone Center that the proliferation of
communications both offers choice and increases complexity.
"Workers are spending virtually an entire business day engaging in and
managing communications," said Baratz. "The question is, to what extent is
that productive?"
Baratz said the industry needs to analyze which types of communications
tools most effectively support specific business activities. He cited two
distinct categories of communications: those that deliver short-form bursts
of information and those that are richer and more appropriate for detailed
problem solving or building relationships. According to Baratz, new
business communications tools will combine the best qualities of both
categories.
"The next generation coming into the workforce communicates in 140
characters per session. They share information via text, chat, phone call
or social media -- but they're not solving complex problems," said Baratz.
"Businesses need the quality, reliability and usability requirements that
are in the DNA of voice. Tools like SMS, IM, voice and video will converge,
and with the addition of certain control capabilities, change how
businesses communicate."
Baratz added that a standards-based communications infrastructure and
applications are essential for the integration of diverse communications
media. He described how the Session Initiation Protocol-based Avaya
Aura™ enables the convergence of applications such as IM and SMS, voice,
video and conferencing and the ability to sequence others into the
real-time communications flow.
"With Avaya Aura, we're enabling voice to become more like data," said
Baratz. "In the near future, communications will easily convert voice to
text across platforms and devices, so what works best for the sender also
works best for the recipient. Users will have more control and be able to
include attachments to real-time conversations which can subsequently be
archived and searched by topic."
About Avaya
Avaya is a
global leader in enterprise communications systems. The company provides
unified communications, contact centers, and related services directly and
through its channel partners to leading businesses and organizations around
the world. Enterprises of all sizes depend on Avaya for state-of-the-art
communications that improve efficiency, collaboration, customer service,
and competitiveness. For more information please visit www.avaya.com.