SAN FRANCISCO, CA--(Marketwire - November 4, 2009) - Crowdcast, along with Susan Scrupski and The 2.0 Adoption Council, is launching the Adoption Index Prediction Market today at the Enterprise 2.0 Conference. The prediction market will be open to the public and will forecast Enterprise 2.0 adoption key indicators, measuring how these 2.0 tools and philosophies are transforming business operations.

"With this prediction market, we'll have a new, powerful way of collecting data and opinions around the growth of Enterprise 2.0, creating a benchmark that will enable us to track the evolution of the market and how it takes shape over time," said Susan Scrupski, founder of The 2.0 Adoption Council. "One aspect of the social web is that we tend to subscribe to voices we agree with. But there's a danger in not seeing what the whole world is doing and hopefully this market will allow us to leave the echo chamber and broaden our horizons."

The prediction market aims to forecast the survey results from this year's 2.0 Adoption Council Index. It will play a complementary role to the Council's state-of-the-market survey, which provides regular snapshots of the current state of adoption and tracks and forecasts growth. The Adoption Index will help establish a credible benchmark for measuring the progress of 2.0 technologies in the enterprise and will be based on the next survey to be conducted in June 2010.

"One of the main ideas behind prediction markets is the power of the wisdom of the crowd to forecast trends with high accuracy," said Leslie Fine, chief scientist of Crowdcast. "The Adoption Index Prediction Market will enable the 2.0 Adoption Council to gather input from the broader community, and will give a voice to everyone who has knowledge or interest in this space. By rewarding and empowering those contributing accurate forecasts, the Adoption Index Prediction Market should paint an accurate, complete picture of where Enterprise 2.0 is going and how fast it's getting there."

To request an invite to participate in the Adoption Index Prediction Market, please visit The Adoption Index Prediction Market will be live today at 3 pm PT, please visit

About Crowdcast

Crowdcast is a leading provider of collective intelligence and prediction market solutions that dynamically aggregate employee, partner, and key stakeholder knowledge to deliver more accurate and insightful forecasts. Founded by an expert in enterprise forecasting, the Crowdcast team includes a leading researcher in prediction market design and experienced executives and staff from the enterprise software industry. Leading organizations using Crowdcast include: NERA and CFO Magazine. For more information, visit

About The 2.0 Adoption Council

The 2.0 Adoption Council is an exclusive community for peer-based, information-sharing on the latest thinking, best practices, case studies and strategic counsel associated with executing socio-collaborative strategies and projects in the large enterprise. Members include many of the largest market-leading multi-nationals who are currently in some phase of 2.0 adoption. For more information on the Council, visit

Contact Information: Contact: LaunchSquad 415-625-8555 Crowdcast(at)LaunchSquad(dot)com