KANSAS CITY, MO--(Marketwire - November 10, 2009) - Andy Willoughby's 3 Step Plan aims to help families get one parent back in the home through providing the necessary infrastructure to successfully run their home based businesses. Despite this reality, competitors' disinformation provides a distorted perception of his company. Willoughby is no longer taking the allegations sitting down, and seeks to expose competitors' attempts to unethically intercept the advertising by launching an online strategy that starts by utilizing the Web site: 3 Step Plan, is not a Scam at www.3stepscam.com.

Andy Willoughby's 3 Step Plan does not scam people, but provides them with the tools they need to succeed with his mini marketing franchise co-op while selling XanGo™ products. "We (3 Step Plan www.3stepplan.com) have developed lead-generating systems via national advertisements, created pre-produced phone messages and have weekly training sessions -- all at a price that anyone can afford as they start a home-based business and increase their income," said Willoughby.

Willoughby added that in the current economy it can be risky to start a traditional business, but the 3 Step Plan involves no risk. "I want to help people be debt free and live a more abundant life," said Willoughby. "Money problems often cause more issues than infidelity in a marriage. With the 3 Step Plan there is no reason for anybody to take out a loan, dip into their children's college fund or take out a second mortgage."

The leads that Willoughby's system generates is via a landing page at 3stepplan.com, however, critics are using the search engine optimized phrase "Andy Willoughby's 3 Step Plan" and "Is 3 Step Plan, A Scam" to garner search engine attention via Willoughby's name ID in attempt to steal leads. "The Internet is the wild, wild west with keyboards being used instead of guns," said Willoughby. "They (competitors and critics) are trying to steal from the honest citizens who are part of the 3 Step Plan. Read member testimonials at www.newworkbeginnings.org/blog.

Entrepreneur Andy Willoughby developed a program which aims to enrich family life while also maximizing earning potential. www.newworkbeginnings.org or www.3stepplan.com

Contact Information: Contact: Valerie Jennings 816.221.1040 valerie@jenningssocialmedia.com