Dorman Products, Inc. Releases Over 50 Formerly "Dealer Only" Parts to the Aftermarket in Its 2009 Service Dealer Guide, Volume 2
| Source: Dorman Products, Inc.
COLMAR, PA--(Marketwire - November 10, 2009) - Dorman
Products, Inc. (NASDAQ : DORM ) announced the release of its 2009 Service Dealer Guide, Volume
2, featuring over 50 formerly "dealer only" parts now available to the
Aftermarket. New in Volume 2 are the highlighted European application parts
and replacements for Rust Prone parts. Look for the Euro and Rust Icons
throughout the Guide highlighting these "must have" but often hard-to-find
parts. Those interested in obtaining a free copy of the Service Dealer
Guide as well as Dorman's Rust & Euro catalogs can go to www.DormanSDG.com
and sign up.
Since its inception, the Dorman® Service Dealer Guide has been successful
in increasing awareness of Dorman's "New to the
Aftermarket" products and innovative repair solutions among Independent
Service Dealers. Dorman will distribute over 600,000 copies of the Service
Dealer Guide through its customer base.
The Guide consists of 18 pages packed with dozens of "New to the
Aftermarket" parts including Vapor Canister Vent Valves, Ignition Lock
Cylinder, Passlock Ignition Switch Case, Watts Linkage Bell Crank, ABS Tone
Rings, Electric Steering Position and Torque Sensor, BMW Cup Holder and a
Trailer Hitch Plug. The products featured in the Service Dealer Guide were
formerly "dealer only" parts now made available to the Aftermarket by
Dorman.
Just like with Volume 1, Dorman has made the Guide more accessible with the
revamped www.DormanSDG.com, the Guide's companion website where visitors
can have instant access to a digital version of the Guide, installation
videos and much more.
Mr. Richard Berman, Chairman and Chief Executive Officer, said, "Dorman
sales increases continue to be driven by new product growth. This growth is
fueled by Dorman's recent new product successes and strong market
acceptance of our new product lines and line extensions. Our recent
decision to move to a four-month distribution cycle for our Service Dealer
Guide, which highlights many of these new products, will help increase
awareness of the new items to our customers and end users."
About Dorman Products
Dorman Products, Inc. is a leading supplier of OE Dealer "Exclusive" automotive replacement parts,
automotive hardware, brake products, and household hardware to the
Automotive Aftermarket and Mass Merchandise markets. Dorman products are
marketed under the Dorman®, OE Solutions™, HELP!®, AutoGrade™,
First Stop™, Conduct-Tite®, Symmetry® and Scan-Tech® brand names.
Forward looking statements in this release are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995.
Such forward looking statements are subject to certain risks and
uncertainties that could cause actual results to differ materially from
those projected. Readers are cautioned not to place undue reliance on these
forward looking statements which speak only as of the date hereof. Factors
that could cause actual results to differ materially include, but are not
limited to, those factors discussed in the Company's 2008 Annual Report on
Form 10-K under "Item 1A -
Risk Factors."