Contact Information: Contact: Sandy Bell S. Bell, Inc. 972-934-2850 x 106 972-934-2870 Fax
Pizza Patrón Signs Multi-Year Extension as Exclusive Pizza Vendor at American Airlines Center
Nation's #1 Latin Pizza Brand Brings New Look and Branding to AAC
| Source: Pizza Patron
DALLAS, TX--(Marketwire - November 12, 2009) - The 95-unit Pizza Patrón announced today that it
has signed a multi-year contract extension with the American Airlines
Center (AAC) home of the NBA's Dallas Mavericks and NHL's Dallas Stars. The
new deal cements the collaboration which began in 2008 and introduced the
Pizza Patrón brand to new fans from around the country.
The extension makes Pizza Patrón the AAC's exclusive pizza vendor through
September 2015, with an option to extend the partnership at that time. The
popular pizza chain recently unveiled its new Latin-themed concession
environments to kick-off the 2009-2010 season at the arena.
"I am very pleased to know that we will be a fixture at this world-class
venue for years to come," said Andrew Gamm, brand director for Pizza
Patrón. "We accomplished a lot during our first year, and we will continue
to work hard to deliver the best possible food and service to each guest
that visits the center."
The American Airlines Center recently completed a number of major new
upgrades for the Fall season, including the first and largest 1080
high-definition video replay system of any NBA or NHL facility in the U.S.
Additionally, two new massive stadium-size video displays have been
installed at both ends of the arena, and a new 360-degree LED display
surrounds the interior of the arena bowl.
"We learned very early in our partnership with Pizza Patron that this is a
company we want a long term relationship with. Their passion is
contagious," said Joe Skenderian, vice president of business development
for the AAC. "That passion translates into impeccable service of the
highest quality product. In our business, that combination leads to
increased sales."
Pizza Patron's AAC menu features seven-inch, personal deep-dish pizzas, an
inch larger than what was previously offered in the arena, for $6.50, in
cheese, pepperoni or sausage. The chain also offers its BreadStix™,
QuesoStix™ and Churros.
Today, Pizza Patrón operates 95 stores in six states and plans to have 750
stores nationwide within a decade. Approximately 93 percent of Pizza Patrón
restaurants in the U.S. are owned and operated by franchisees.
About Pizza Patrón -- Pizza Patrón was founded by Antonio Swad in 1986.
Since franchising began in March 2003, the brand has grown from four
locations in Dallas to 95 locations in six states, with more than 40
additional stores under development. Pizza Patrón features festive,
Latin-influenced pizza stores that are community-based in Spanish-speaking
or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has
expanded its menu to include new items such as Patrón Dips™, Fiesta
Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they
successfully rolled-out their LISTA-NOW READY™ pizza program nationally.
The
carry-out pizza chain also features a variety of different store models
including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable
mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru
concept. All pizza dough is made fresh throughout the evening; no
preservatives are added or needed. The sauce is prepared fresh in the
stores from crushed Roma tomatoes and marinated with a secret blend of
herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas.
X-Large pizzas are offered at prices as low as $6 for cheese and one
topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona'
deluxe pizza with everything is priced as low as $8. For more information,
visit http://www.pizzapatron.com/.