BOSTON, MA--(Marketwire - November 12, 2009) - Web applications provided to users have increased in function and capability, while increasing value in support of business goals, yet has web application performance kept pace with end users' increasing expectations and escalating demands? The latest research from Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), demonstrates how top organizations make optimal web application performance.

"Optimizing the Performance of Web Applications - Direction for Improvement" asked over 100 organizations how they approached the challenges for optimizing web applications. Organizations face increasing expectations to deliver exceptional performance to end-users. Customers and business partners expect content that is accurate and meets the changing and improving capabilities for accessing the information provided by the web application. Thus organizations are under pressure to provide better on demands for speed, rich Web 2.0 features and quality. Organizations failing to meet these demands face potential loss of customers, revenue, and damage to their brand.

"Companies must focus on multiple areas to improve the performance of both customers and internally facing web applications maximizing the performance and quality delivered," said Jeffrey DeBarros, senior research analyst, Aberdeen. "Improving performance of web applications is delivered by understanding the demands on infrastructure, testing, and monitoring. Organizations effectively assessing performance and that have organizational processes aligned with web applications that are critical to the business can increase overall web application performance, availability, profitability and revenues."

This research will provide specific directional guidance for companies to improve their web optimization approaches. By learning how companies have succeeded or failed in these approaches this report provides specific strategies, capabilities, technologies, and business results that demonstrate the value of optimizing web applications.

A complimentary copy of this report is made available due in part by the following underwriters: Crescendo Network, dynaTrace, and Gomez. To obtain a complimentary copy of the report, visit:

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About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2009 Aberdeen Group, Inc., a Harte-Hanks Company
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Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
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Contact Information: Media Contact: Jeff DeBarros Aberdeen Harte-Hanks (617) 854-5368