-- Fifty percent travel at least once a month.
-- Over half hold an executive or management position.
-- Over half have annual household incomes of over $100,000.
-- Seventy-five percent of all airport Wi-Fi customers plan to make a big-
ticket purchase in the next 12 months.
"Business travelers are a highly coveted audience for both business and
consumer-oriented advertisers due to their purchasing power, but are
traditionally very difficult to reach," said David Staas, senior vice
president, marketing of JiWire. "Our latest Insights report provides more
in-depth information for marketers about this nationwide audience, as well
as highlighting global trends as Wi-Fi continues to become the preferred
method for on-the-go connectivity."
Mobile devices
Continuing the trend seen in the first half of the year, the use of mobile
devices to connect to Wi-Fi locations grew 75 percent in Q3. The top mobile
devices remain the iPhone and iPod Touch, which combined make up about 95
percent of mobile ad requests. Devices built on the
Android-operating system emerged in the number four spot, while the Palm
Pre continued to see growth and remained ranked at number five, similar to
last quarter.
Public Wi-Fi locations on the rise
The report shows the overall number of public Wi-Fi locations is growing
rapidly, with 18.8 percent year-to-date expansion in worldwide public Wi-Fi
hotspot locations. In the last five years, the number of Wi-Fi locations
has grown by 425 percent.
In addition to growth in locations, people are using Wi-Fi on an increasing
basis, with visits to U.S. locations increasing 11.4 percent quarter over
quarter. Hotels continue to have the largest amount of Wi-Fi visits with
65.5 percent market share, while airports were the quickest growing venue
in Q3 2009, with visits up 23.2 percent over last quarter.
About JiWire's Mobile Audience Insights Report
JiWire's second Mobile Audience Insights Report is based on data from
approximately 280,000 public Wi-Fi hotspot locations, as well as surveying
2,644 customers randomly selected in over 80 airport locations across the
U.S. that used JiWire's Wi-Fi Media Channel in between June and July 2009.
JiWire serves advertisements to over 30,000 public Wi-Fi hotspots in North
America and records data from every ad request. The Mobile Audience Insight
Report provides information into audience demographics and behavior,
enabling advertisers to reach their target audience with relevant ads and
messaging. The report is available for download on JiWire's Website at
www.jiwire.com.
About JiWire
JiWire is the leading mobile audience media company, delivering advertising
across premier locations and devices. JiWire's breakthrough advertising
medium enables marketers to reach an influential mobile demographic at the
point-of-connection. JiWire's portfolio of blue-chip advertisers, combined
with its market-proven delivery platform and registry of hotspot locations,
enables wireless broadband networks and device manufacturers to leverage
advertising as a currency for wireless Internet access. For more
information, please visit www.jiwire.com or call (415) 877-4711.
Contact Information: Contact: Adrian Richardson Edelman for JiWire +1 650-762-2949 (office) arichardson@ar-edelman.com
