DALLAS, TX--(Marketwire - November 18, 2009) - Pizza Patrón has posted increases in comparable sales (stores open more than one year) for each month of 2009, and October was no exception, seeing a strong 3.4 percent jump over a year earlier. Despite the weak economy, U.S. sales for the brand continue to outpace the pizza industry.

The company's aggressive 'Dia del Patrón' campaign helped boost the results. The limited-time promotion featured the brand's 12-inch medium AMIGO PIZZAS® with pepperoni priced at $2.99 each -- with no limit on purchases. The offer was available to customers every Monday, Tuesday and Wednesday through the end of October.

"Our company's nimble size and widely-known brand combine to create the perfect ingredients for growth in a down economy," said Andrew Gamm, brand director for Pizza Patrón. "We have been able to move quickly this year with some very aggressive promotions designed to help our brand make big gains in market share."

In the United States, consumers have struggled with the longest recession since the Great Depression, creating growth opportunities for value oriented businesses. Pizza Patrón's bold offers and low everyday prices on traditional menu items, which include AMIGO PIZZAS®, QUESOSTIX™ and X-Large LISTA-READY NOW™ pepperoni pizzas have boosted both sales and customer counts for the chain. The company plans to continue to keep its advertising focus on its core value items.

"We are very pleased with the sales trends and plan to work very hard to build our customer base in the communities surrounding each of our restaurants," said Guillermo Estrada, president of Pizza Patrón. "We know if we do our job and provide great food and excellent service, there's no one that can match us on value."

Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees. Pizza Patrón plans to have 750 stores nationwide within a decade.

About Pizza Patrón

Pizza Patrón, America's #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, Latin-influenced stores. Pizza Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas, and today operates 95 dine-in and carry-out restaurants in six states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company's medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.

Website -- www.pizzapatron.com
Facebook -- www.facebook.com/pizzapatron
Twitter -- www.twitter.com/pizzapatron
MySpace -- www.myspace.com/mypizzapatron
YouTube -- www.youtube.com/user/pizzapatroncorp

Contact Information: Contact: Sandy Bell S. Bell, Inc. 972-934-2850 x 106 972-934-2870 Fax