Pizza Patrón Same-Store Sales Climb 3.4 Percent in October
Nation's #1 Latin Pizza Brand Maintains Brisk Sales Pace Last Month
DALLAS, TX--(Marketwire - November 18, 2009) - Pizza Patrón has posted increases in comparable
sales (stores open more than one year) for each month of 2009, and October
was no exception, seeing a strong 3.4 percent jump over a year earlier.
Despite the weak economy, U.S. sales for the brand continue to outpace the
The company's aggressive 'Dia del Patrón' campaign helped boost the
results. The limited-time promotion featured the brand's 12-inch medium
AMIGO PIZZAS® with pepperoni priced at $2.99 each -- with no limit on
purchases. The offer was available to customers every Monday, Tuesday and
Wednesday through the end of October.
"Our company's nimble size and widely-known brand combine to create the
perfect ingredients for growth in a down economy," said Andrew Gamm, brand
director for Pizza Patrón. "We have been able to move quickly this year
with some very aggressive promotions designed to help our brand make big
gains in market share."
In the United States, consumers have struggled with the longest recession
since the Great Depression, creating growth opportunities for value
oriented businesses. Pizza Patrón's bold offers and low everyday prices on
traditional menu items, which include AMIGO PIZZAS®, QUESOSTIX™ and
X-Large LISTA-READY NOW™ pepperoni pizzas have boosted both sales and
customer counts for the chain. The company plans to continue to keep its
advertising focus on its core value items.
"We are very pleased with the sales trends and plan to work very hard to
build our customer base in the communities surrounding each of our
restaurants," said Guillermo Estrada, president of Pizza Patrón. "We know
if we do our job and provide great food and excellent service, there's no
one that can match us on value."
Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned
and operated by franchisees. Pizza Patrón plans to have 750 stores
nationwide within a decade.
About Pizza Patrón
Pizza Patrón, America's #1 Latin pizza brand, offers traditional pizza,
wings and sides in its community based, Latin-influenced stores. Pizza
Patrón was founded by restaurateur Antonio Swad in 1986, in Dallas, Texas,
and today operates 95 dine-in and carry-out restaurants in six states with
40 more under development. Pizza Patrón has franchise opportunities
available in prime markets throughout the country offering a proven system
for hard-working franchisee candidates. In 2007, the brand received
international news coverage when it decided to accept Mexican Pesos at all
of its locations, gaining over 500,000,000 media impressions worth over $30
million in the U.S. alone. The company's medium AMIGO PIZZAS® start as
low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as
$6 all day, every day.