HOUSTON, TX--(Marketwire - November 23, 2009) - Planet Resource Recovery, Inc. (PLANET) (PINKSHEETS: PRRY), developer, manufacturer and marketer of PetroLuxus™ and other "Green" technologies for the remediation and recovery of the planet's resources, is pleased to announce the successful remediation of cadmium laced water with its new technology. Utilizing newly developed proprietary compounds and process, the successful proof of concept opens a new environmental remediation market for the company. The company anticipates that this new technology may additionally be used to remediate waters contaminated with mercury, lead and zinc.

Cadmium is an extremely toxic metal to humans. Toxicity of cadmium has been linked to a number of health conditions such as heart disease, cancer and diabetes. Cadmium is considered more toxic than lead and mercury. Cadmium concentrates in the kidneys, liver and various other organs. Human exposure to cadmium toxicity is increasing globally due to a growing number of cadmium uses. Cadmium is commonly used in coatings of iron, steel and copper. It is used in copper alloys, fungicides, stabilizers in rubber and plastics and many other products. The manufacturers of these products often end up polluting water.

PLANET's Director of Technology, Dr. Hal Potts, and his staff designed and developed a new proprietary solution and an innovative process to precipitate the targeted metal. The first round of testing targeted cadmium. EPA standards for acceptable count of cadmium in water is 5 parts per billion. This new technology has been designed to drop the Cadmium count to and below 5 parts per billion. The company anticipates filing for protection of Intellectual Property rights for the newly designed reactor vessels and process controls.

Further testing will be conducted in the near future on other common toxic metals of mercury, lead and zinc.

About Planet Resource Recovery, Inc.

Houston, Texas-based Planet Resource Recovery, Inc. is the developer, manufacturer, and marketer of unique, environmentally friendly proprietary chemical compounds and processes that will usher in a new paradigm shift in industry. The company is primarily focused on three distinct sectors: 1) Oil & Gas Industry with PetroLuxus(tm), 2) Remediation of mining toxic byproducts and 3) mining of base and precious metals. The company has developed multi-dimensional compounds and their related processes, technologies and methodologies to provide these sectors enhanced benefits and revenue opportunities. For more information visit: www.planetresource.com or www.petroluxus.com.

Safe Harbor Statement

Certain statements in this release are "forward-looking" statements as defined in the Private Securities Litigation Reform Act of 1995. Such statements are subject to numerous risks and uncertainties. Actual results may vary significantly from the results expressed or implied in such statements. Factors that could cause actual results to materially differ from forward-looking statements include, but are not limited to, the Company's ability to meet the terms and conditions required to obtain its project financing, risks and delays associated with product development, risk of market acceptance of new products, risk of technology or product obsolescence, competitive risks, reliance on development partners and the need for additional capital. Planet takes no obligation to update or correct forward-looking statements, and also takes no obligation to update or correct information prepared by third parties that are not paid for by Planet.

Contact Information: Company Contact: Enrique M. Salinas III 281-996-5315 ext. 3006 Media Contact: Rod Mitchell 281-350-5506