Kenexa Earns Two American Design Awards for Company's Rebrand
Company Recognized for Outstanding Achievement in Design of New Marketing Kit and Print Advertisements
| Source: Kenexa
WAYNE, PA--(Marketwire - December 1, 2009) - Kenexa®
(NASDAQ : KNXA ), a global provider of business solutions for human
resources, was awarded two awards from American Design Awards for its
efforts in rebranding the organization. American Design Awards is a
business dedicated to providing fair and ethical platforms for graphic and
web designers with varying experience levels and disciplines to compete on,
while providing them a global audience to showcase their talents to. The
American Design Awards holds two semi-annual contests, and judges each
submission on creativity, effectiveness, practicality and ethics.
Kenexa placed first in the Marketing Kit Design category, which included
newly branded presentation folders and marketing collateral, and second in
the Print Advertisement category, which included the Kenexa Wright Brothers
ad that visualizes the new brand positioning formula i X e = s.
The new brand, released June 1, 2009, includes a complete overhaul of all
marketing materials, signage, advertising and communications. The new brand
is based on helping companies identify the right individuals and create the
right environments to enhance individual and organizational performance.
Kenexa is the only company in the HR marketplace that has the tools,
services and technology to multiply business success. Kenexa's formula for
business success, i X e = s, requires two elements -- the individual and
the environment. Kenexa believes that when you multiply the right
individual by the right environment, success is inevitable. The
multiplication sign in the formula for success is the secret to unlocking
human potential. It is the factor that separates Kenexa from every other
company in the marketplace. While other companies have solutions that
affect the "i" or the "e," only Kenexa can multiply them to maximize
business outcomes. One of the ways the company delivers on the "X" is
through Extreme Service.
"We are honored to be recognized by American Design Awards," said Rudy
Karsan, CEO, Kenexa. "These awards are a tribute to the talent and
expertise of our marketing group. The new rebranding effort underscores
Kenexa's broader mission statement of transforming the global workforce.
With Kenexa's rebrand, we want to communicate clearly that our goal is to
help put people around the world in the right jobs, and to create work
environments that maximize their potential. We know that when people are in
jobs they love and in environments that maximize their potential, they are
not only more productive employees, they are more productive individuals."
All entries are judged independently taking into account experience level
and date of design. Other variables including popularity of client, name of
design firm and other accolades previously attained are not considered,
ensuring a fair and balanced competition.
About Kenexa
Kenexa® provides business solutions for human resources. We help global
organizations multiply business success by identifying the best individuals
for every job and fostering optimal work environments for every
organization. For more than 20 years, Kenexa has studied human behavior and
team dynamics in the workplace, and has developed the software solutions,
business processes and expert consulting that help organizations impact
positive business outcomes through HR. Kenexa is the only company that
offers a comprehensive suite of unified products and services that support
the entire employee lifecycle from pre-hire to exit. Additional information
about Kenexa and its global products and services can be accessed at
www.kenexa.com.