Element 21 Increases Its TV Exposure by Signing Exclusive Rod Partnership With The Mad Fisherman, Charlie Moore


TORONTO, Dec. 1, 2009 (GLOBE NEWSWIRE) -- Element 21 Golf Company (OTCBB:ETGF), the leading manufacturer of advanced Scandium Alloy golf and biofiber fishing equipment, announced today that it has extended and expanded its Carrot Stix endorsement contract with one of the top fishing personalities in North America, Charlie Moore. The extended deal will make the Carrot Stix the official rod sponsor of all Charlie's TV shows which include: Charlie Moore TV which airs on the World Fishing Network and DISH Network, Charlie Moore Outdoors airs on the New England Sports Network (NESN) and Beat Charlie Moore airs on ESPN2.

Sponsorship also includes media and product placement on his highly trafficked website www.charliemoore.com.

In addition, Charlie is currently pursuing a number of new series and partnerships which will extend to the use and promotion of the Carrot Stix, such as Twisted Tea (alcohol) advertising campaign. Charlie Moore's other sponsors include Subaru, Aubuchon Hardware, Twisted Tea (alcohol), Lunker City - Bait and Tackle, Ardent Reels, Hickory Beef Jerky, Bolle Glasses, Bernies Retail (appliances, televisions, bedding).

Charlie will never be seen fishing with anything but the Carrot Stix!

About Element 21

Element 21's premier products are golf clubs (www.e21golf.com) and fishing poles made out of Scandium and biofiber materials, which are lighter and stronger than Titanium, Graphite and Steel. Element 21's golf clubs have been used by renowned golf pros, such as the winner of the FedEx Cup in 2008.

Element 21 has developed award winning fishing products (www.e21fishing.com). Element 21's Carrot Stix(TM) represents the latest in cutting-edge technology, using a newly developed proprietary method of integrating nano level cellulose bio-fibers into the rod. The fishing products recently were recognized as the "BEST OF SHOW" in the 2007 and 2008 ICAST shows, the world's largest sports fishing show.

Forward-Looking Statements

Certain statements in this press release may constitute "forward looking statements" that involve risks and uncertainties. These include statements about our expectations, plans, objectives, assumptions or future events. You should not place undue reliance on these forward-looking statements. Information concerning factors that could cause our actual results to differ materially from these forward-looking statements can be found in our periodic reports filed with the Securities and Exchange Commission. We undertake no obligation to publicly release revisions to these forward-looking statements to reflect future events or circumstances or reflect the occurrence of unanticipated events.



            

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