Contact Information: Contact: Susan E. Jacobsen 202.251.8184
ValueDrivenMedia Draws Attention to PR Industry Success & (More Importantly) Measurement
| Source: ValueDrivenMedia
WASHINGTON, DC--(Marketwire - December 12, 2009) - Believing that the best public relations
professionals are the solution in reshaping distorted perceptions of the
profession, Susan E. Jacobsen
has announced the launch of ValueDrivenMedia. The Blog,
which is a value-add on Jacobsen's LUV2XLPR corporate site, showcases
success stories in the way of measurable campaigns and PR's weighty
contributions to increased revenue, customer engagement/retention and
consistent brand awareness.
Jacobsen, a 15-year veteran in PR, marketing and corporate communications,
will use ValueDrivenMedia as her platform for exchanging ideas, calling out
badly-executed activities fueling negative online rants and highlighting
the best campaigns pushing the industry in a positive direction. Jacobsen
will welcome all case studies, personal stories, and, of course, candid
feedback.
"By engaging my peers to share and celebrate successes," explains Jacobsen,
"we're able to learn, evolve and educate those outside our industry in the
ways PR can be measured in addition to playing a fundamental role in
business growth."
Jacobsen's first post, "It's a Fabulous Time to Work in PR" provides
professionals with the newest ideas and ways to embrace the ever-changing
media to shine and excel -- and make more money for everyone!
About
ValueDrivenMedia, a public relations industry Blog spearheaded by PR
veteran Susan E. Jacobsen, showcases success stories in the way of
measurable campaigns and PR's weighty contributions to increased revenue,
customer engagement/retention and consistent brand awareness. Visit
ValueDrivenMedia online at www.valuedrivenmedia.com and follow Susan on
Twitter http://www.twitter.com/SusanEJacobsen.