Contact Information: Contact Information JDSU Investors: Michelle Levine 408-546-4421 Press: Noël Bilodeau 408-546-4567
JDSU and Dolby Deliver Premium 3D Movie Experience
Release of "Avatar" Offers Viewers a Chance to See JDSU From a Different View
| Source: JDSU
MILPITAS, CA--(Marketwire - December 15, 2009) - JDSU (NASDAQ : JDSU ) (TSX : JDU ) today announced
it is a technology provider of 3D solutions for the Dolby® 3D Digital Cinema system that delivers the most
vibrant color, startling depth and amazing clarity to movie goers.
Audiences can experience the premium quality of Dolby 3D Digital Cinema
this week at the release of the greatly anticipated James Cameron movie
"Avatar."
For nearly 5 years, JDSU has worked closely with Dolby on both the design
and production of the Dolby 3D glasses and Dolby 3D color filter wheel that
contains JDSU's leading optical coating technology.
JDSU's collaboration with Dolby reflects "JDSU from a Different View," a new
marketing campaign designed to showcase how JDSU provides a wide range of
technologies that impact people's every day lives in many areas such as
entertainment, consumer electronics, commerce, medicine and communications.
"Dolby 3D Digital Cinema isn't anything like the 3D movies of the past, it
truly is an immersive experience," said Jim Monroe, senior director of
Corporate Marketing & Communications at JDSU. "JDSU's cinematic
collaboration with Dolby is one of many efforts that reflect the new JDSU
-- a diversified technology company that provides compelling and
cutting-edge technology that impacts people's daily lives."
Since the launch of Dolby 3D Digital Cinema with the opening of Paramount
Pictures' "Beowulf" in 2007, JDSU and Dolby have worked together to evolve
the technology that delivers the ultimate 3D experience. The full spectrum
color filter wheel captures light from a digital movie projector before an
image is formed, delivering stable and sharp images without distortion, and
provides a premium 3D image to every seat in the house.
The color filter wheel is also designed to retract out of the light path
inside the projector so theatre owners have the flexibility to show 2D
movies in the same auditorium. In addition, the Dolby 3D glasses are
environmentally friendly and designed for repeated use to reduce the cost
per view for theatre owners.
"Dolby has a history of ensuring that movie-goers experience a movie
exactly as its director intended, first with surround sound and now with
the premium viewing experience of Dolby 3D Digital Cinema," said John
Carey, Vice President of Worldwide Sales, Products and Services, Dolby
Laboratories. "JDSU's optical coating technology helps us to transport the
picture off the screen with dramatic realism in a way that brings movies to
life and makes them more fun."
"To see JDSU optical technology in action, all you have to do is visit your
local theater that is equipped with Dolby 3D Digital Cinema," said Markus
Bilger, Optical Coatings product manager for the AOT business segment at
JDSU. "JDSU optical coating technology is also used for lighting at
concerts, as a special coating to protect spacecraft, and on laptops and
LCD TVs to prevent glare and overheating. JDSU technology is around you
every day."
How JDSU 3D Cinema Technology Works
Theaters equipped with Dolby 3D Digital Cinema have a JDSU color filter
wheel coated with JDSU optical coating technology that spins at a very high
rate of speed within a digital movie projector. The coated lens in the
filter wheel alternates between two different sets of colors and rapidly
switches images back and forth to the viewer's right and left eye at about
6 times for each frame in a movie.
Movie-goers wear Dolby 3D glasses coated with JDSU optical coating
technology that let in the appropriate light to the left and right eye
after the light reflects off of the screen. As the viewer looks through
both lenses simultaneously, the different wavelengths merge together to
create realistic depth perception and color that make the 3D experience
come to life.
To see "JDSU from a Different View," visit: http://www.jdsu.tv/.
To see "Avatar" in Dolby 3D at a theatre near you, visit:
http://www.dolby.com/consumer/product/movies/theater/find-a-cinema.html.
About JDSU
JDSU (NASDAQ : JDSU ) (TSX : JDU ) enables broadband and optical innovation in
the communications, commercial and consumer markets. JDSU is the leading
provider of communications test and measurement solutions and optical
products for telecommunications service providers, cable operators, and
network equipment manufacturers. JDSU is also a leading provider of
innovative optical solutions for medical/environmental instrumentation,
semiconductor processing, display, brand authentication, aerospace and
defense, and decorative applications. More information is available at
www.jdsu.com.