KANSAS CITY, KS and STOCKHOLM, SWEDEN--(Marketwire - December 16, 2009) - Zave Networks, a
leading digital incentive and information management company, and DIDMO,
winner of Sweden's prestigious Gold Mobile Award for Best Mobile Business
Solution, today announced a marketing agreement that will allow advertisers
to quickly deploy mobile applications and measurable offers that drive
results. The solution, which combines DIDMO's Magmito tool for the creation
of custom mobile applications and Zave Networks' Zavers incentive platform,
is perfectly timed to address the staggering growth of the mobile
advertising and digital coupon markets.
"This combined offering enhances advertisers' and retailers' ability to
target the new generation of shoppers who are increasingly looking for
information and incentives via mobile," said Anita Newton, chief marketing
officer, Zavers. "By leveraging DIDMO's Magmito mobile content creation
tool, Zavers can provide a new way for consumers to engage with the brands
they trust while saving money, time and trees in the process."
Zavers' innovative promotions platform enables retailers and advertisers to
instantly measure the effectiveness of their marketing efforts, including
which digital promotions actually lead to a sale in a physical store. This
innovation digitally closes the loop by measuring an offer from the time it
is created by the advertiser to the moment it is downloaded by the consumer
to the actual retail sale. With Zavers, retailers can enhance their
customer loyalty programs without having to purchase new point-of-sale
hardware or develop software, and consumers can save money without having
to clip or remember to carry paper coupons.
DIDMO's Magmito is the mobile industry's first user-generated mobile
content creation tool that allows anyone to create, publish and share
content for virtually any mobile device. With Magmito's easy-to-use
templates, customized content can easily be created and viewed as an
application or within a mobile browser distributed to any mobile phone. The
revolutionary service also includes the ability to implement polls, quizzes
and forms, allowing consumer brands the ability to solicit feedback from
customers.
"Zavers provides a powerful link for DIDMO into the incentive and content
distribution mobile marketing space," said Angelo Biasi, vice president of
business development, DIDMO. "Together, we can now deliver a complete
solution that offers the easiest, fastest way for advertisers and retailers
to deploy totally inclusive mobile applications and incorporate offers to
drive consumer purchases and track key data points."
The combination of Zavers' promotions platform and Magmito's ability to
reach all mobile phones, regardless of make or model, creates a compelling
solution for North American retailers and advertisers seeking to reach
consumers on their mobile devices. The joint solution will be introduced to
existing and prospective clients as early as January 2010.
How it works:
-- An advertiser or retailer develops an application using the Magmito
tool, which allows them to easily include data important to consumers such
as product information, store locations, hours, maps, and customer surveys.
-- The retailer adds an existing manufacturer-sponsored offer for a
product sold at their store or a new store-specific offer.
-- Next, the application is distributed to consumers and is accessible on
virtually all mobile phones. The consumer clicks on the coupon from the
mobile application to save it to their free Zavers account.
-- At the register of the participating retail store, consumers simply
swipe their loyalty card or provide their mobile phone number to
automatically receive the discount.
-- Zavers instantly captures and reports the redemption data to the
retailer and product manufacturer, allowing them to understand the
effectiveness of their promotion and optimize their marketing investment.
About Zavers
Zavers, founded in 2006, is privately funded and based in Kansas City,
Kansas. The company's mission is to transform the experience of developing,
using and measuring promotions for the manufacturers who create them, the
retailers where they are redeemed, the consumers who use them and for
partners who want to expand the use of promotions beyond the limitations of
traditional delivery vehicles. Zavers has built a flexible and extensible
promotions platform that can be used by manufacturers and retailers in any
retail category to cost efficiently deliver promotions and engage consumers
in their digital lifestyle. The company was the 2009 recipient of Frost &
Sullivan's Best Practices Award for Mobile Advertising. For more
information on the company, please visit
www.zavers.com.
About DIDMO
Based in Stockholm, Sweden, DIDMO AB is an award-winning mobile solutions
provider that offers an end-to-end solution for cross-compatible mobile
content creation and distribution. The company was founded in 2006 as a
mobile gaming service offering free games from publishers subsidized by
unobtrusive advertising. With the launch of the world's first
user-generated mobile content creation service, Magmito in April 2009, the
company evolved into the burgeoning mobile application software space. Its
award-winning toolset empowers anyone from individuals to business and
agencies to create and share mobile content, delivered directly to
virtually any phone on the market. Recipient of Frost & Sullivan's 2009
Mobility Award for Enabling Technology, DIDMO also won Sweden's Gold Mobile
Award for, "This Year's Mobile Business Solution."
www.didmo.com.
www.magmito.com
Contact Information: Zavers Contact:
Lonnetta Ragland
816-512-2348 (office)
Mobile: 504-782-7389
DIDMO Contact:
Jennifer Iannuzzi
+46 8 5511 2222 (office)
Mobile: +46 7 6645 3776