Frost & Sullivan Award Recipients Announce Marketing Agreement to Deploy Measurable Incentive Programs That Drive Sales
-- An advertiser or retailer develops an application using the Magmito tool, which allows them to easily include data important to consumers such as product information, store locations, hours, maps, and customer surveys. -- The retailer adds an existing manufacturer-sponsored offer for a product sold at their store or a new store-specific offer. -- Next, the application is distributed to consumers and is accessible on virtually all mobile phones. The consumer clicks on the coupon from the mobile application to save it to their free Zavers account. -- At the register of the participating retail store, consumers simply swipe their loyalty card or provide their mobile phone number to automatically receive the discount. -- Zavers instantly captures and reports the redemption data to the retailer and product manufacturer, allowing them to understand the effectiveness of their promotion and optimize their marketing investment.About Zavers Zavers, founded in 2006, is privately funded and based in Kansas City, Kansas. The company's mission is to transform the experience of developing, using and measuring promotions for the manufacturers who create them, the retailers where they are redeemed, the consumers who use them and for partners who want to expand the use of promotions beyond the limitations of traditional delivery vehicles. Zavers has built a flexible and extensible promotions platform that can be used by manufacturers and retailers in any retail category to cost efficiently deliver promotions and engage consumers in their digital lifestyle. The company was the 2009 recipient of Frost & Sullivan's Best Practices Award for Mobile Advertising. For more information on the company, please visit www.zavers.com. About DIDMO Based in Stockholm, Sweden, DIDMO AB is an award-winning mobile solutions provider that offers an end-to-end solution for cross-compatible mobile content creation and distribution. The company was founded in 2006 as a mobile gaming service offering free games from publishers subsidized by unobtrusive advertising. With the launch of the world's first user-generated mobile content creation service, Magmito in April 2009, the company evolved into the burgeoning mobile application software space. Its award-winning toolset empowers anyone from individuals to business and agencies to create and share mobile content, delivered directly to virtually any phone on the market. Recipient of Frost & Sullivan's 2009 Mobility Award for Enabling Technology, DIDMO also won Sweden's Gold Mobile Award for, "This Year's Mobile Business Solution." www.didmo.com. www.magmito.com
Contact Information: Zavers Contact: Lonnetta Ragland 816-512-2348 (office) Mobile: 504-782-7389 DIDMO Contact: Jennifer Iannuzzi +46 8 5511 2222 (office) Mobile: +46 7 6645 3776