NEW YORK, Dec. 16, 2009 (GLOBE NEWSWIRE) -- WSJ., the glossy magazine from the Wall Street Journal, will increase its circulation to 1.5 million and transition to a schedule of six issues per year from a quarterly publication, beginning in March 2010.
WSJ. launched in Sept. 2008 and is currently distributed to 800,000 Journal readers in 17 of the largest geographic markets as part of the Weekend Edition of The Wall Street Journal. WSJ. will continue to be included in copies of the Journal in those markets but will now be distributed to all subscribers in the U.S. and made available in the Weekend Edition on newsstands across the country, increasing its U.S. circulation to 1.5 million. The magazine will maintain its circulation of 160,000 outside the U.S., where it is distributed in copies of The Wall Street Journal Asia and The Wall Street Journal Europe. In addition, the frequency of the magazine will increase to six times a year, beginning in March, followed by issues in May, June, September, October and December.
Since its inception, the magazine has attracted 64 new advertisers to the Journal franchise, with 20 of those subsequently increasing their exposure with other Journal properties, advertising in the newspaper or online. The broad range of advertisers include categories such as fashion, retail, jewelry, watches, travel, real estate, financial, wines and spirits, auto and technology.
"Advertisers from around the globe are attracted to WSJ. with its unrivaled demographics. The magazine has a well established track record of moving product for our advertisers, even in the worst economic times," said Michael Rooney, chief revenue officer of The Wall Street Journal.
"WSJ.'s readers are drawn to our pages, which celebrate their lifestyles and interests -- from finance to fashion to art, travel and philanthropy," said Tina Gaudoin, editor-in-chief of WSJ. magazine. "The magazine speaks directly to the world's most discerning consumers about the people, places and products that matter most to them."
WSJ. content is available for free online at www.wsjmagazine.com.
The WSJ. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=5100
About The Wall Street Journal
Founded in 1889, The Wall Street Journal is the world's leading business publication. Boasting more than two million subscribers, the Journal is the largest newspaper by total paid circulation and has the largest individually paid circulation of the top 25 U.S. newspapers. The Wall Street Journal franchise, with a global audience of 3.8 million, also comprises The Wall Street Journal Asia, The Wall Street Journal Europe and The Wall Street Journal Online at WSJ.com, the leading provider of business and financial news and analysis on the Web with more than one million subscribers and 26 million users per month. WSJ.com is the flagship site of The Wall Street Journal Digital Network, which also includes MarketWatch.com, Barrons.com and AllThingsD.com. The Wall Street Journal Radio Network services news and information to more than 375 radio stations in the U.S. The Journal holds 33 Pulitzer Prizes for outstanding journalism, and, in 2009, was ranked No. 1 in BtoB's Media Power 50 for the 10th consecutive year.