DES PLAINES, IL--(Marketwire - December 17, 2009) - Schawk, Inc. (NYSE: SGK), a leading
provider of brand point management services enabling companies of all sizes
to connect their brands with consumers to create deeper brand affinity,
announced today that it has named Chris Plewes as chief creative officer
for Schawk, Inc. This appointment underscores Schawk's commitment to
elevating the role of creative in its brand point management offering.
Plewes, who has served Anthem Worldwide, Schawk's strategic design company,
in creative leadership roles since 2001, is charged with leading the
development of Schawk's creative product through Anthem and the Schawk
specialty groups that deliver creative product. In this new role, Plewes
reports directly to Schawk's President and Chief Executive Officer, David
A. Schawk.
Schawk defines brand point management as the strengthening of a brand
through the delivery of compelling and consistent brand experiences that
create greater brand affinity between consumer and brand. Brand point
management does this by integrating strategic, creative and executional
services.
"Design is an integral part of a brand's ability to resonate with
consumers," said David A. Schawk. "For our clients to win at shelf, we must
deliver world-class design consistently. This means that design thinking
needs to play a stronger role at Schawk for us to deliver fully on our
brand point management offering. In this leadership role, Chris will drive
that thinking forward."
Chris Plewes commented, "I am energized by the opportunity to create an
environment that empowers design thinking. I welcome the challenge to
inspire a cultural appreciation at Schawk that enables the creation of
bigger, more compelling ideas while engineering scalable systems to
optimize the deployment of design ideas on a large scale, across brand
points and geographies."
Added Plewes, "The challenges our clients face in the new market reality
requires that all expertise and resources -- even creative -- are
intelligently, efficiently and innovatively deployed. Schawk is responding
to those challenges with a commitment to deliver world-class creative
capable of re-framing solutions that address the growing complexities of
brand-building, while setting new standards in brand deployment."
Prior to his appointment as chief creative officer for Schawk, Plewes
served Anthem Worldwide for eight years, cultivating international
experience, which includes serving as regional creative director for
Anthem's Asia Pacific markets. He has over 20 years of consumer product
group and retail experience delivering world-class creative with a
practical commercial perspective to brands in both mature and emerging
markets.
Schawk, Inc. is the leading provider of brand management services, enabling
companies of all sizes to connect their brands with consumers to create
deeper brand affinity. With a global footprint of 49 offices, Schawk helps
companies create compelling and consistent brand experiences by providing
integrated strategic, creative and executional services across brand touch
points. Founded in 1953, Schawk is trusted by many of the world's leading
organizations to help them achieve global brand consistency. For more
information about Schawk, visit http://www.schawk.com. Follow Schawk on
http://www.brandsquare.com and
http://twitter.com/BrandSquare
Anthem Worldwide, a Schawk Strategic Design Company, is an integrated
global network that provides innovative solutions to articulate, unify and
manage brand impact. Anthem creates compelling brand experiences by
aligning its strategic, creative and executional talent worldwide with the
business needs of companies seeking a competitive advantage. Anthem offers
a full range of branding and design services to our clients including
Campbell's, Coca-Cola, E-Mart, Foster's, General Electric, Hbc,
Kimberly-Clark, Microsoft, Nestlé, Procter & Gamble, Revlon, Safeway and
Unilever. With our network of world-class design professionals in 13
cities, Anthem is presently located in Chicago, Cincinnati, Düsseldorf,
Hilversum (The Netherlands), London, Melbourne, New Jersey, New York, San
Francisco, Singapore, Sydney, Toronto, and York (U.K.). For more
information on Anthem, please visit http://www.anthemww.com. Follow Anthem
on http://twitter.com/anthemworldwide
Contact Information: AT SCHAWK, INC.
Alex Sarkisian
(847) 827-9494
asarkisian@schawk.com
AT SCHAWK, INC.
Chris Plewes
(905) 219-1600
chris.plewes@anthemww.com
AT SCHAWK, INC.
Patti Soldavini
(973) 527-8103
patti.soldavini@schawk.com