Tony Stewart Takes the Pole Position in Eyeglasses at Coastal Contacts

VANCOUVER, British Columbia, Dec. 21, 2009 (GLOBE NEWSWIRE) -- Tony Stewart
eyeglasses have been the top selling frames for 3 weeks straight at online
eyeglasses and contact lens retailer CoastalContacts.com, a record that no
other pair of frames has managed to hold. 

Tony Stewart, the acclaimed NASCAR racing champion from Columbus, Indiana is
most widely known as the two time champion at the Sprint Cup Series. Before
entering the NASCAR arena, Stewart was an Indy Car champion and has won some of
the biggest races in motor sports. What he is not widely known for is his
eyeglasses line, although that seems to be changing rapidly. 

"Celebrity and athlete endorsed eyewear seem to strike a chord with consumers,"
stated Coastal Contacts Communications Manager, Jennifer Harvey. "These are
practical, lightweight, great looking eyeglasses frames for men, but they are
also backed by a world class NASCAR racer, making your eyeglasses purchase more
exciting." 

The Tony Stewart eyewear line is one in a list of many celebrities such as
Jennifer Lopez and Lauren Hutton, who have begun to create fashion brands using
their name and endorsement. At CoastalContacts.com the NASCAR Tony Stewart
eyeglasses retail for $19.95 to $49.95, making them very affordable. Coastal
Contacts offers over 500 styles of eyeglasses on their website at discounted
prices. 

"We see a pair of eyeglasses on the most popular list for one week at the most
and then it changes to a new pair. To be the most popular frame for three weeks
is unheard of. It's apparent Tony Stewart knows a thing or two about
eyeglasses," adds Harvey. 

Other popular styles over the Holiday season have been:

    * Airlites 812 in dark brown retailing for $6.95
    * Joseph Marc 4003 retailing for $19.95
    * Ltede 1035 in gunmetal retailing for $44.95
    * Kam Dhillon 3015 Chocoholic retailing for $49.95

About Coastal Contacts:

Coastal Contacts Inc. is the world's leading direct-to-consumer vision products
company which designs, produces and distributes a diversified offering of
contact lenses and eyeglasses. The Company's unique combination of branded and
private label products represent quality, value and above all, service. Coastal
sells into more than 150 countries through proprietary web properties which
reflect the culture and consumer preference of the target market. As new
markets for eyeglasses and contact lenses evolve, the Company is positioned to
become the vision product consumer's retailer of choice owing to its compelling
value proposition combining value and service. A leader in many of its markets,
Coastal is rapidly advancing toward its goal of becoming the "World's Optical
Store". 

Forward Looking Statements

All statements made in this news release, other than statements of historical
fact, are forward-looking statements. The words "may", "would", "could",
"will", "intend", "plan", "anticipate", "believe", "estimate", "expect",
"goal", "target", "should," "likely," "potential," "continue," "project,"
"forecast," "prospects," and similar expressions typically are used to identify
forward-looking statements. 

Forward-looking statements are based on the then-current expectations, beliefs,
assumptions, estimates and forecasts about our business and the industry and
markets in which we operate. Forward-looking statements are not guarantees of
future performance and involve risks, uncertainties and assumptions which are
difficult to predict. 

Persons reading this news release are cautioned that forward-looking statements
or information are only predictions, and that our actual future results or
performance may be materially different due to a number of factors. Reference
should also be made to the section entitled "Risk Factors" contained in our
most recently filed Annual Information Form dated January 29, 2009 and in the
NASDAQ OMX Stockholm listing prospectus dated October, 2009, as filed on Sedar
and with the Swedish Financial Supervisory Authority, for a detailed
description of the risks and uncertainties relating to our business. These
risks, as well as others, could cause actual results and events to vary
significantly. Accordingly, readers should not place undue reliance on
forward-looking statements and information, which are qualified in their
entirety by this cautionary statement. These forward-looking statements are
made as of the date of this news release and we expressly disclaim any intent
or obligation to update these forward-looking statements, unless we
specifically state otherwise and except as required by applicable law. 

CONTACT:  Coastal Contacts Inc.
          Jennifer Harvey, Communications Manager
          604-669-1555 ext. 322
          jennyh@coastalcontacts.com