DALLAS, TX--(Marketwire - December 22, 2009) - Parks Associates market analysts will present new research and provide insight and commentary about new business strategies, new technologies, and consumer demand for connected CE and services at multiple speaking events during the 2010 International CES (Consumer Electronics Show).

Parks Associates will host the fourth-annual CONNECTIONS™ Summit: Monetizing Connectivity in the Home on January 7, the first day of CES. The analysts will also participate at Digital Media Insider, Digital Health Summit, and Digital Hollywood on January 8 and 9.

"We are watching multiple new trends in consumer electronics, video services and advertising, home systems/energy management, and mobile services and convergence, but the most significant trend in the CE industry is enhanced connectivity, with tens of millions of devices now able to connect to online content and services. CES will showcase Web-connected CE in many form factors, including televisions, Blu-ray players, set-top boxes, and receivers," said Kurt Scherf, Vice President, Principal Analyst, Parks Associates. "Parks Associates research shows worldwide annual sales of Web-connected CE will exceed 200 million in 2013."

CONNECTIONS™ Summit will kick off CES on Thursday, January 7. The Summit will feature interactive panels with over 20 leading technology companies including IBM, Yahoo!, and Sony. Executives will discuss business strategies for service providers, status of energy management deployment and adoption, and the changing CE purchase patterns for consumers.

Parks Associates will also participate in the following CES events:

-- Kurt Scherf, VP & Principal Analyst, will speak at an Analyst and Press Roundtable "What's the Scoop at CES?" at Digital Media Insider @ CES on Friday, January 8, 3:15-3:55 P.M. at The Venetian, Las Vegas, Ballrooms 3204-05/3304-05.

-- Harry Wang, Director, Health & Mobile Product Research, will participate on the panel "Consumers Driving Healthcare: Capitalizing on the Opportunities" at Digital Health Summit at CES on Saturday, January 9, 9:00-9:45 A.M. in LVCC, North Hall, Ballroom N253.

-- Heather Way, Research Analyst, will moderate the panel "Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach" at Digital Hollywood @ CES on Saturday, January 9, 10:30-11:30 A.M. in the LVCC, North Hall N261.

For information, visit www.connectionssummit.com.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions. Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com

Contact Information: Contact: Mindi Sue Sternblitz-Rubenstein Parks Associates 972-490-1113 Email: mindi.sue@parksassociates.com