Novavisions AG / Miscellaneous 04.01.2010 Dissemination of an Ad hoc announcement according to § 15 WpHG, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement. --------------------------------------------------------------------------- Novavisions invests in e-commerce platform for pet supplies: petshop.de GmbH Rotkreuz (Switzerland), 4 January 2010 - Novavisions AG, which specialises in equity investments in the high-tech sector, is to take a stake of 25% in Petshop.de GmbH with immediate effect. Petshop.de is a fast growing online store for pet supplies and accessories and is one of the largest platforms in Germany for this sector. With more than 10,000 articles for dogs, cats, birds, small animals, horse-riding, aquariums and terrariums, Petshop.de is one of the largest German online shops for pet supplies. Petshop.de GmbH can draw on logistics support from BTG Systemlogistik Group, the largest wholesale purchasing alliance for pet supplies in Germany and Austria, giving the company considerable strategic advantages. The equity investment is to take place by means of a capital increase at Petshop.de GmbH. The company intends to use the fresh capital to further accelerate its growth path and to continue its revenue growth from a base of more than EUR 3 million in 2009 at double-digit rates in 2010 and 2011. More information on Petshop.de is available at www.petshop.de or www.zoo.de. The parties agreed not to disclose the volume of the transaction. Novavisions is financing part of its equity investment via a convertible bond that has already been sold. If Petshop.de GmbH continues to grow as it has in the past, Novavisions will take an active role in developing the company and will also review additional investments in this area of e-commerce. Contact: Novavisions AG Claudia Schumacher GrundstraÃe 12 CH-6343 Rotkreuz Tel.: +41 (0)41 798 33 44 Fax: +41 (0)41 798 33 99 E-Mail: claudia.schumacher@novavisions.com www.novavisions.com 04.01.2010 Ad hoc announcement, Financial News and Media Release distributed by DGAP. Medienarchiv at |[![CDATA[|[a href="http://www.dgap-medientreff.de"|]www.dgap-medientreff.de|[/a|]]]|] and |[![CDATA[|[a href="http://www.dgap.de"|]www.dgap.de|[/a|]]]|] --------------------------------------------------------------------------- Language: English Company: Novavisions AG Grundstrasse 12 CH-6343 Rotkreuz Schweiz Phone: +41-41798 33-44 Fax: +41-41798 33-99 E-mail: claudia.schumacher@novavisions.com Internet: www.novavisions.com ISIN: DE0006572217 WKN: 657221 Listed: Regulierter Markt in Frankfurt (Prime Standard); Freiverkehr in Berlin, München, Düsseldorf, Stuttgart End of News DGAP News-Service ---------------------------------------------------------------------------
DGAP-Adhoc: Novavisions AG invests in e-commerce platform for pet supplies: petshop.de GmbH
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