CHICAGO, IL--(Marketwire - January 5, 2010) - As new contestants on NBC's "The Biggest Loser"
vow to lose weight this season, many Americans are optimistically planning
their New Year's resolutions to slim down and exercise regularly. Despite
the best intentions, fitness plans are often derailed by bitter
temperatures and costly gym memberships. So Extra gum teamed up with the
show's fitness trainer, Bob Harper, to create a user-friendly "resolution
regimen," including his favorite tips for eating right and exercising to
help manage those goals.
"My clients often inquire about a magical solution for losing weight fast,
but the truth is there is not a quick fix -- achieving a healthy weight is
an ongoing challenge," says Harper. "Finding a routine that works and
customizing it to fit a specific lifestyle is the right solution, and I'm
excited to reveal the diet and exercise plans that have made the difference
for me, my clients and my contestants to help kick start others' healthier
lifestyles."
For those with healthy New Year's goals, Bob offers a sneak peek at some of
his favorite easy-to-use tips for long-lasting success:
-- Keep afternoon snack temptations at bay: Many of my clients crave sweets
right around 3 p.m. To help resist that cookie, try chewing a five-calorie
piece of Extra® Fruit Sensations® Sweet Watermelon gum -- research shows
Extra sugar-free gum can help reduce snack cravings.
-- Make calories count: Keep a watchful eye on beverages. Many people tend
to forget to include what they drink, like soda or morning lattes, when
they measure their calorie intake. When in doubt, choose water.
-- Use a substitute: Instead of using butter or oil when baking your
favorite treats, use apple sauce. It's an all natural alternative with
fewer calories that won't affect taste.
3 PM Snackdown™ Challenge
To help you stay on track with your weight management goals, Extra gum is
offering a chance to win the Ultimate Biggest Loser Getaway, including a
trip to "The Biggest Loser" Resort at Fitness Ridge, and a training session
with Bob Harper, along with thousands of other prizes! Visit
www.Extra3pmSnackdown.com to enter, for official rules and free entry
instructions.
Bob Harper
Personal trainer Bob Harper is one of the most in-demand fitness experts,
recognized around the world. Certified with the American Fitness Training
of Athletics and Aerobics and Fitness Association of America, he uses
internal motivation and life counseling as inspiration for his clients,
incorporating mind, spirit and body. His comprehensive approach has lead to
success after success. Best known for working miracles on the hit NBC show
"The Biggest Loser" and "The Biggest Loser Australia," Bob Harper is author
of the book "Are You Ready!" and a trainer to the stars as well. Watch him
on "The Biggest Loser," Tuesdays 8/7c on NBC.
About the Wm. Wrigley Jr. Company (
NYSE:
WWY)
The Wm. Wrigley Jr. Company is a recognized leader in confections with a
wide range of product offerings including gum, mints, hard and chewy
candies, lollipops, and chocolate. The Company has operations in more than
40 countries and distributes its world-famous brands in more than 180
countries. Three of these brands -- Wrigley's Spearmint®, Juicy Fruit®,
and Altoids® -- have heritages stretching back more than a century. Other
well-loved brands include Doublemint®, Life Savers®, Skittles®, Big
Red®, Boomer®, Pim Pom®, Winterfresh®, Extra®, Starburst®, Freedent®,
Hubba Bubba®, Orbit®, Excel®, Creme Savers®, Eclipse®, Airwaves®,
Solano®, Sugus®, Lockets®, P.K.®, Cool Air® and 5®. Wrigley is
headquartered in Chicago, Illinois and operates as a subsidiary of Mars,
Incorporated, based in McLean, Virginia. Mars is a $30-billion,
family-owned company that produces some of the world's leading
confectionery, food and petcare products and has growing beverage and
health & nutrition businesses.
The 3PM Snackdown Challenge is sponsored by Wrigley. NBC and "The Biggest
Loser" are not affiliated or involved with the 3PM Snackdown Challenge. The
research around chewing gum and snack cravings was supported by a grant
from the Wrigley Science Institute. The statements made and views
represented here do not represent the views of NBC or "The Biggest Loser,"
nor should they be considered an endorsement by NBC or "The Biggest Loser."
3PM Snackdown Challenge: No purchase necessary. Void where prohibited.
Contest ends April 30, 2010. You must be 18 years old and a legal U.S.
resident to enter. See rules for details.
© 2010 Wm. Wrigley Jr. Company. All Rights Reserved. Extra, Fruit
Sensations, 3PM Snackdown Challenge and Wrigley Science Institute are
trademarks of the Wm. Wrigley Jr. Company.
Contact Information: For more information, contact:
Jennifer Jackson-Luth
Wm. Wrigley Jr. Company
(312) 212-7733
jennifer.jacksonluth@wrigley.com
Lauren Salah
Edelman on behalf of Wrigley
(312) 233-1290
lauren.salah@edelman.com