OLB Group Announces Cloud Application Development for the ShopFast Application Portal in 2010

CAFE -- Cloud Application Fostering Environment Q1, 2010


NEW YORK, Jan. 6, 2010 (GLOBE NEWSWIRE) -- OLB Group, Inc. (OTCBB:OLBG), an e-commerce service provider offering software products and services designed to help businesses sell products over the internet, announced today that the company is launching a new portal within its existing site framework to provide testing and development, code and data repositories for products and freelance software developers working to build next generation cloud application software.

Available first quarter 2010, the SHOPFAST Cloud Application Fostering Environment (CAFE) is to provide cloud-based storage for the subscribers' products and images, sharing of the same applications and API's processes. Additionally, the application may be used for the rapidly maturing technology area now commonly referred to by both press and industry as "Cloud Computing."

Ronny Yakov, CEO of OLB Group, said of the offering, "Our site is designed to put providers of services together with those who need those services. As we asked ourselves how exactly ShopFast could contribute to this rapidly moving space, we decided that we could address a significant need by providing a live products environment for the store owners and their clients, providing the cloud based storage space."

During 2010, CAFE will be providing 10GB of cloud-based storage for a free trial to all current registered members and new members who join ShopFast.com. CAFE will not require any long term subscriptions or commitment and can be cancelled at any time -- this should allow users of the service to test their applications as needed without incurring unreasonable start up or recurring monthly costs.

To be added to the OLBG e-mail database for corporate press releases and industry updates, please send an e-mail to ir@olb.com.

About The OLB Group, Inc.

The OLB Group is an e-commerce service provider that delivers fully outsourced private label shopping solutions. We provide our clients with a seamless, end-to-end e-commerce solution, including site creation, hosting, transaction processing, order fulfillment, customer service, sales reporting, as well as a virtual inventory of name-brand products from top-selling categories on the Internet. Our private label shopping site is designed to maintain the unique look and feel of our customer's website, providing seamless e-commerce functionality that keeps users on the shopping site at all times. Order fulfillment and customer service are also provided under the brand names of our clients. We remain invisible to the consumer. Our e-commerce platform also enables our clients to create their own online marketing promotions and to customize product content to meet the needs of their online users. Our turnkey online shopping solutions include "ShopFast Direct Shopping Database" or "ShopFast DSD" and ShopFast PC (profit center).

For more information, please visit

http://www.olb.com

http://www.shopfast.com/ and

http://www.shopfast.net/

The OLB Group, Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=6707

Legal Notice Regarding Forward-Looking Statements: "Forward-looking statements" may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. The OLB Group, Inc. disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions (including in the information technology information industry), actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, changes in our business strategies.

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