Harrah's Focuses on Innovation, Offers Next-Generation Guest Experience
NEW YORK, NY--(Marketwire - January 11, 2010) - (National Retail Federation 99th Convention & Expo, Booth 2529) - Expanding on an existing collaborative effort, Cisco® (
Cisco works with its clients to transform their customers' experiences through evolving, innovative technologies that recognize customers are more than ever focused on experience as an integral element of value. Harrah's and Cisco continue to work together to define, design, and deliver this guest experience. This initiative represents Cisco's first interactive, touch enabled-digital signage solution piloted by Harrah's, and demonstrates Harrah's continued leadership in exploring guest experience innovation within the casino entertainment industry.
Harrah's, in concert with the Cisco Internet Business Solutions Group (the company's strategic consulting arm) the Cisco Digital Media Systems (DMS) business unit, and Industry Weapon will pilot this innovative signage experience in early 2010.
Cisco at NRF 99th Annual Convention & Expo
Cisco's retail solutions will be available at NRF booth 2529. Demonstrations include:
Additionally, Cisco executives will be participating in a series of Big Ideas presentations including:
Supporting Quotes:
Howard Lock, director, Cisco's Internet Business Solutions Group, Hospitality Practice: "Our pilot with Harrah's highlights the opportunities that organizations have to delight their guests by incorporating key emerging technologies and capabilities into their business operations."
Katrina Lane, chief technology officer, Harrah's: "The industry and technology expertise that Cisco brings to the table helps us leverage their digital signage solutions in new and innovative ways."
Thomas Wyatt, vice president, Cisco's DMS Group: "Cisco Digital Signs helps our customers engage with their clientele in a rich, personalized and intelligent way, taking advantage of the power of the network. Expanding our partnership with Harrah's to include interactive applications is the next step forward in transforming the entertainment experience for its customers."
Rachael McBrearty, director of global customer experience, Cisco Internet Business Solutions Group: "The IBSG Customer Experience Practice is a strategy and design group that helped Harrah's utilize signage technology in innovative ways. Our work with Harrah's is consistent with our dedication to understanding how technology can be used to create better real-time connections with customers."
Supporting Resources:
Technorati Tags: Cisco, Internet Business Solutions Group (IBSG), Harrah's, retail, collaboration, high-definition video, digital signage
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