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TargetCast tcm Acquires Triumph360
Deal Expands Digital Marketing Capabilities, Bolsters Client Roster
| Source: TargetCast tcm
NEW YORK, NY--(Marketwire - January 12, 2010) - Independent media agency TargetCast tcm today
announced it has acquired Triumph360, a full-service digital shop. The move
marks TargetCast tcm's first major acquisition since its inception in 2002
and comes as the agency seeks to broaden the breadth and scope of its
services in anticipation of clients' increasingly digital focus. Effective
immediately, Triumph360 moves its headquarters from Stamford, CT to New
York as its team becomes fully integrated within TargetCast tcm's expanded
digital marketing group.
Fueling growth
Triumph360's acquisition brings to TargetCast tcm robust creative talent,
seasoned interactive leadership and enhanced marketing capabilities in
search (paid and organic), display, social, viral and mobile advertising.
In just two years, the agency has quickly amassed an impressive client
roster that includes Pizza Hut, Beauty Bank (a division of Estee Lauder)
and Ranexa, a prescription medication that treats angina. Triumph360 is led
by 20-year industry veterans Steve Minichini, President, and John Canevari,
SVP, Executive Creative Director.
"Our goal is to provide our client partners with total communications
management," said Steve Farella, CEO of TargetCast tcm. "As digital media
increasingly takes a central role in our communications planning, this
partnership not only allows us to respond to client's needs more
efficiently, but also allows us to engage with consumers in more targeted,
and exciting new ways."
Minichini added: "I am incredibly proud of the Triumph360 team and the
strong reputation we've built for creativity and innovation. As I have a
tremendous level of respect for TargetCast tcm's leadership and consider
them to be best-in-class, I'm thrilled about our partnership and look
forward to creating innovative new products and brand experiences that help
push our client's businesses forward."
Minichini founded Triumph360 in 2008, bringing marketing experience across
the retail, fast food, pharmaceutical and financial services sectors. Most
recently, Minichini was SVP, Managing Director for imc2's New York City and
Philadelphia operations, where he oversaw the company's interactive media
discipline and search marketing team, and was later named President of
Enversa (a proprietary online media buying tool which he created in 2004).
Prior to joining Triumph360, Canevari held several high-level creative
positions within the digital space including Director of Creative Services
at IBM, where he led the development of corporate-wide interactive design
processes and standards -- leading to the adoption of the first-ever print
and web design guidelines for the world's largest technology company.
Strengthened leadership
Post acquisition, TargetCast tcm's current management team -- co-founders
Steve Farella and Audrey Siegel -- will continue to lead the company and
elevate to new roles. Farella becomes Chairman & CEO, while Siegel becomes
President & Director of Client Services. Joining the agency's management
team will be Minichini, who becomes President, Interactive Marketing, and
Canevari, as SVP, Creative Director.
PALAZZO Advisory | Acquisition served as financial advisor to TargetCast
tcm in connection with this transaction. Financial terms of the deal were
not disclosed.
About TargetCast tcm
TargetCast tcm is a leading full-service, independent media agency
providing total communications management to strong independent brands,
including hotels.com, Expedia.com, New York Life, and 1-800-FLOWERS.COM.
Founded by industry executives Steve Farella and Audrey Siegel, TargetCast
tcm is based in New York and ranked among the fastest-growing private
companies in the U.S. by Inc. Magazine. For more information, visit
www.targetcast.com.
About Triumph360
Triumph360 is a full-service digital marketing agency. The professionals at
Triumph360 maintain the highest degree of experience across multiple online
consumer touch points. From performance-based media initiatives focused on
driving ROI, to high profile sponsorships geared toward building brands and
a deep and thorough understanding of digital creative and website design,
the Triumph360 team helps navigate brands and services to a new level of
success. In today's marketplace of seemingly thousands of marketing
choices, Triumph360 helps leading brands make stronger marketing decisions.
Visit www.triumph360.com for more information.