Contact Information: For more information, please contact the following: Anne Dean Anthem Worldwide Managing Director, Toronto (416) 538-3002 anne.dean@anthemww.com Jennifer Adams Schawk, Inc. Corporate Communications (513) 562-3506 jennifer.adams@schawk.com Bob Cockerill Schawk, Inc. Group Managing Director (905) 219-1620 bob.cockerill@schawk.com
High Liner Foods New Pan-Sear Selects Packaging Design by Anthem Worldwide
Differentiates New Premium Product
| Source: Schawk, Inc.
TORONTO--(Marketwire - January 19, 2010) - Anthem Worldwide, a Schawk (NYSE : SGK ) Strategic
Design Company, whose integrated global network provides innovative
solutions to articulate, unify and manage brand impact to create compelling
and consistent brand experiences, announced the recent release of its new
packaging design that differentiates High Liner Foods new premium product
offering.
One of North America's largest marketers of prepared frozen seafood
products, High Liner Foods is the market leader in Canadian frozen fish and
one of the most recognized food brands in Canada.
During the economic downturn, High Liner Foods anticipated consumers would
be eating at home more while still looking for restaurant quality. Many
consumers eat fish in restaurants but are intimidated by the idea of
cooking fish from scratch. Pan-seared fish is a common restaurant cooking
method, and having the ability to replicate this at home with ease is
attractive to consumers.
Katherine Brouillard, senior brand manager, High Liner Foods said, "Anthem
worked very closely with High Liner to gain an understanding of its brand
heritage and visual equities to create a well proportioned clean package
design that expresses the look and taste of restaurant-inspired cuisine.
When a design direction was approved and validated by consumer research,
Anthem engaged the expertise of Schawk to ensure the execution of this new
premium line and guarantee our vision would become a reality."
Anne Dean, managing director of Anthem's Toronto office said, "In order to
highlight the premium attributes of the High Liner products, Anthem
developed a design strategy that differentiated both High Liner's premium
Signature line, as well as the new added-value premium Pan-Sear Selects
product."
Gary Oakley, creative director of Anthem's Toronto office, commented,
"Anthem's design solutions needed to convey a fresh and modernized look for
the High Liner products. We communicated the premium nature of High Liner's
products by creating a smart whitespace strategy that allowed us to easily
introduce innovation, demonstrate consistent and clear communication, and
reinforce the credibility behind the High Liner brand. The designs are
fresh and light through the use of white, with strong appetite appeal
through the plated photography, while staying true to the High Liner brand
equities."
Dean added, "Innovation and benefits are critical components of new product
offerings. Pan-Sear Selects consumers can enjoy the quality and taste of
restaurant-inspired cuisine right at home and a healthier lifestyle, as
Pan-Sear Selects are a source of Omega-3 polyunsaturates, are low in
saturated fat and contain no trans fats."
Renée Walsh, director of client service, from Schawk's Canadian office in
Toronto commented: "Anthem's and Schawk's holistic brand point management
capabilities certainly helped to differentiate High Liner Foods to
consumers. Our teams worked side by side to maintain design and brand
integrity through the entire project to create a compelling and consistent
experience and a successful end result. Anthem focuses on strategic and
creative excellence, while Schawk focuses on premedia executional
excellence. This is what makes our brand point management offering so
powerful."
To gain further understanding on the important role of brand point
management, please access Schawk's White Paper, "Brand Point Management:
Creating Compelling and Consistent Brand Experiences" by visiting
http://www.schawk.com/insights-and-work/insights/white-papers.
Anthem Worldwide, a Schawk Strategic Design Company, is an integrated
global network that provides innovative solutions to articulate, unify and
manage brand impact. Anthem creates compelling brand experiences by
aligning its strategic, creative and executional talent worldwide with the
business needs of companies seeking a competitive advantage. Anthem offers
a full range of branding and design services to our clients including
Campbell's, Coca-Cola, E-Mart, Foster's, General Electric, Hbc,
Kimberly-Clark, Microsoft, Nestlé, Procter & Gamble, Revlon, Safeway and
Unilever. With our network of world-class design professionals in 13
cities, Anthem is presently located in Chicago, Cincinnati, Düsseldorf,
Hilversum (The Netherlands), London, Melbourne, New Jersey, New York, San
Francisco, Singapore, Sydney, Toronto, and York (U.K.). For more
information on Anthem, please visit http://www.anthemww.com. Follow Anthem
on http://twitter.com/anthemworldwide.
Schawk, Inc. is the leading provider of brand management services, enabling
companies of all sizes to connect their brands with consumers to create
deeper brand affinity. With a global footprint of 48 offices, Schawk helps
companies create compelling and consistent brand experiences by providing
integrated strategic, creative and executional services across brand touch
points. Founded in 1953, Schawk is trusted by many of the world's leading
organizations to help them achieve global brand consistency. For more
information about Schawk, visit http://www.schawk.com
Follow Schawk on http://www.brandsquare.com and
http://twitter.com/BrandSquare.