DETROIT, Jan. 19, 2010 (GLOBE NEWSWIRE) -- Today, Gomez, the Web performance division of Compuware Corporation (Nasdaq:CPWR), announced a Webinar for e-commerce and marketing professionals that details the impact of Web performance on revenue, brand and customer satisfaction, featuring Web performance expert and author, Sean Power.
When: Thursday, January 28, 2010, 1:00 p.m. E.S.T.
Presenters: Sean Power, co-author, Complete Web Monitoring and co-founder, Watching Websites, and Matt Poepsel, Vice President Performance Strategies, Gomez division.
Who Should Attend: E-commerce, marketing, sales and product managers/directors
What: Traditional Web analytics tools reveal what customers are doing on a Web site but not why. Web performance analytics reveal how Web page load times directly impact the end-user’s online experience and actions, like page abandonment. Used together, they can provide businesses with greater insight about how to improve customer experiences. This complimentary Webinar will explore:
- How research from Internet leaders like Google, Bing, and Shopzilla connects lost revenue and customer engagement to poor site performance;
- A methodology to help you prove how Web performance correlates to conversion losses on your site;
- How Web performance analytics complement provides traditional Web analytics data (e.g. from Google Analytics, Omniture); and
- How to identify common customer experience problems related to Web site performance and quantify their business impact.
Why: Consumers have little tolerance for slow Web pages. Research shows that 40 percent of consumers will wait no more than three seconds for a Web page to load before abandoning a site, and as little as a one second delay in page response time can impact conversions by seven percent. Web performance analytics can play a significant role in helping e-commerce professionals understand the impact that Web performance has on their business and highlight opportunities for improvement.
Register: http://bit.ly/5cJsZr
Gomez, the Web performance division of Compuware, provides the industry’s leading solutions for optimizing the performance, availability, and quality of Web and mobile applications. The on-demand Gomez platform integrates solutions for Web load testing, Web performance management, Web cross-browser testing, and Web performance business analysis that test and measure Web and mobile applications from the “outside-in” – across all users, browsers, devices, and geographies – using a global network of over 100,000 locations. When combined with Compuware Vantage, Gomez offers the industry’s only solution for optimizing application performance across the Enterprise and the Internet. Over 2,500 customers worldwide, ranging from small companies to large enterprises – including 12 of the top 20 most visited US Web sites – use Gomez solutions to increase revenue, build brand loyalty, and decrease costs.
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Compuware Corporation
Founded in 1973, Compuware provides software, experts and best practices to ensure applications work well and deliver business value. Compuware solutions optimize application performance across the Enterprise and the Internet for leading businesses around the world, including 46 of the top 50 Fortune 500 companies and 12 of the top 20 most visited U.S. web sites. Learn more at: http://www.compuware.com.
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