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IASA Presents "Boot Camp for Selling & Marketing to Insurance Companies"
Event to Be Held Just Prior to the Association's Spring Planning Meeting in Orlando
| Source: IASA
ORLANDO, FL--(Marketwire - January 21, 2010) - The Insurance Accounting & Systems Association,
Inc. (IASA) is pleased to announce a special seminar, "Boot Camp for
Selling & Marketing to Insurance Companies," will be offered for the first
time this year just prior to the association's Spring Planning Meeting,
March 11 and 12 at the Orlando World Center Marriott in Orlando, Florida.
The Boot Camp for Selling & Marketing to Insurance Companies will begin at
12:00 PM on Thursday, March 11 with opening remarks by Jim Keal, CFO for
Accident Fund Group and current IASA President, followed by sessions on
social media for insurance, a CFO/CIO panel, lead generation and the
"soup-to-nuts" of the sales process and a networking reception for all
attendees. Sessions resume on Friday, March 12 at 7:30 AM and will end at
12:00 PM. Topics for Friday's sessions include an insurance industry press
panel, building an effective brand, electronic and web marketing and
crafting the perfect message.
By attending this special seminar, insurance industry vendor professionals
can take a hands-on approach to developing and presenting a clear, concise
and compelling message, as experts in the field of sales and marketing walk
step-by-step through the payoffs and pitfalls. Registration for this event
is $250 for individuals from IASA member and associate member companies.
Sales and marketing managers, business development managers and other
interested professionals from vendor companies are encouraged to register
at www.iasa.org by clicking on "Exhibitor Boot Camp" under the Events menu
option, or contact Mark Roth, mroth@iasa.org or 603.401.1460 for more
information about the meeting.
About IASA
The Insurance Accounting & Systems Association, Inc. (IASA) is a
non-profit, education association that strives to enhance the knowledge of
insurance industry professionals, and participants from similar
organizations closely allied with the insurance industry by facilitating
the exchange of ideas and information. IASA is one of the insurance
industry's largest, and most well represented trade associations. IASA
membership includes insurance companies of all types (Property & Casualty,
Life, Health, Fraternal, HMO and others) as members, as well as companies
serving the insurance industry, regulators and also organizations more
broadly representative of the financial services industry, including banks
and investment brokerage firms. Learn more about the IASA by visiting our
website at www.iasa.org or by calling 919.489.0991.