What: Executive Plenary Panel at DesignCon 2010 to discuss "Outsourcing the Electronics Supply Chain for efficiency and profitability" When: Tuesday, February 2, 2010 9:00 - 10:00 AM Where: DesignCon 2010 Santa Clara Convention Center Ballroom H Who: Moderator: Jack Harding, Chairman, President and CEO of eSilicon Panelists: Aart de Geus, Chairman and CEO of Synopsys Rick Cassidy, President of TSMC North America Pete Rodriguez, CEO of Exar Corporation Dr. Jason Cho, Senior VP of Technology of SigneticsPanel Abstract One of the heart and soul technical themes of DesignCon is how signal integrity impacts the design chain from chip design to end-product performance. The business analogy is how this same design chain pulls together to achieve business efficiencies necessary to achieve profitability for its technical work. This panel will relate how each company -- a link in the design chain -- has, by sticking to their knitting and outsourcing those functions that do not add to their company's value proposition, increased their efficiency and profitability. The panel consists of the following segments: (a) Chip Design, (b) IP and EDA Tools (c) Semiconductor Foundry (d) Package-Level Design About eSilicon eSilicon, a pioneering semiconductor Value Chain Producer (VCP), provides a comprehensive suite of design, productization and manufacturing services, enabling a flexible, low-cost, lower-risk path to volume chip production. The company delivers application specific integrated circuits (ASICs) to system original equipment manufacturers (OEMs) and fabless semiconductor companies who serve a wide variety of markets including the consumer, computer, communications and industrial segments. eSilicon -- Enabling Your Silicon Success™. For more information, please visit www.esilicon.com. eSilicon and the eSilicon logo are registered trademarks, and Enabling Your Silicon Success is a trademark, of eSilicon Corporation. Other trademarks are the property of their respective owners
Contact Information: For more information or to schedule a meeting with eSilicon at DesignCon, contact: Susan Cain Cain Communications 503-538-2747 Kalar Rajendiran eSilicon Corporation 408-616-4625