CINCINNATI, OH--(Marketwire - January 28, 2010) - Datalliance today announced that Velvac, a leading manufacturer and supplier of components to the truck, recreational and specialty vehicle markets, has improved the support and collaboration with their Heavy Duty industry distributors with the implementation of Datalliance Vendor Managed Inventory. The complete case study article can be viewed at

Velvac's commitment to customer service was the driving force to pursue VMI. "Velvac is known for providing excellent customer service," said Doug Mischock, Velvac National Sales Manager. "We were hitting our desired customer service performance metrics, but at a cost of carrying high inventory or scrambling on the manufacturing side to expedite specific items. VMI gives us the visibility to gauge market conditions and allows for a much more disciplined and orderly process. Rush and fill-in orders are now the exception. Our overall efficiency has been improved, and service levels have also increased -- including distributor order fill rates and on-time deliveries."

Velvac believes that a successful VMI program helps them better service and support their distributor customers for mutual benefit. "VMI allows us to tailor inventory stocking plans for each individual distributor based on their customer service and market strategies," commented Mischock. "VMI gives us the capability to customize our relationship with each individual distributor. The market share and sales of our distributors grow as they are better able to execute their strategies -- increasing our sales and market share in return. As our customers realize the value of VMI, they often reward us with more of their business which helps us increase share within each distributor account. By adding value, we build stronger, mutually beneficial relationships with our key distributors."

Mischock recalled, "We selected Datalliance, because they are the established VMI leader in the truck parts aftermarket. We felt we could implement Datalliance quickly and efficiently. We also liked the Datalliance software-as-a-service model compared to the traditional software alternatives. We don't have the manpower to reinvent the wheel or to undertake a major implementation project that requires a substantial IT commitment."

Datalliance has played a key role helping Velvac get new distributors up and running on Vendor Managed Inventory. "Datalliance is our liaison with the customer at the front end of every implementation -- actively engaged to get all the customer information and downloads," explained Mischock. "They do the lion's share of the work involved in getting distributors implemented. With limited IT resources, this works great for us. This all adds up to a streamlined implementation approach that gets our customers using VMI much quicker."

About Datalliance

Datalliance is a leading provider of collaborative commerce services, and the world's largest independent VMI service provider. Delivered via the Internet using the 'Software as a Service' (SaaS) model, Datalliance solutions make it easy for suppliers and their customers to establish sales and inventory management relationships that fully align business objectives, improve collaboration, and streamline supply chain operations. Datalliance manages billions of dollars in orders, millions of SKUs, and thousands of locations for leading Fortune 1000 companies in a number of industries. For more information about Datalliance, visit

Contact Information: Contact: Brian Lindner Datalliance 513-791-7272