CAMBRIDGE, MA--(Marketwire - February 1, 2010) - GenArts Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it will exhibit at the Ninth Annual SuperMeet in San Francisco. GenArts Senior Business Development and Marketing Manager Todd Prives will be on hand to demonstrate the company's Sapphire plug-ins and particleIllusion™ for After Effects.

A must-have tool in the arsenal of the world's best artists and editors, GenArts Sapphire™ equips digital artists with a collection of more than 200 state-of-the-art image processing and synthesis effects such as glows, glints, lightning, FilmEffect, warps and textures. Available for a range of host platforms, the Sapphire suite of plug-ins has been used to create stunning visual effects in a wide range of commercials, television shows and films, including Golden Globe winner "Avatar."

particleIllusion for After Effects enables artists to create gorgeous particle effects directly within After Effects, producing a more efficient workflow and significantly enhanced productivity. Built on the industry's most robust 2D particle generation engine, particleIllusion for After Effects provides access to thousands of emitters designed to allow users to effortlessly create natural, high-quality effects such as smoke, fire, explosions, sparkles, fireworks and countless abstract effects.

Both products will be available for purchase at the show at a special 10 percent discount for show attendees. GenArts will also contribute two prizes to the show's raffle: one license of Sapphire for After Effects/Final Cut Pro and one license of particleIllusion for After Effects.

What:   Ninth Annual SuperMeet

When:   Friday, February 5, 2010
        Doors open at 3:30 p.m.

Where:  Mission Bay Conference Center, UCSF
        1675 Owens St.
        San Francisco

For additional information about the Ninth Annual SuperMeet or to buy a ticket to the event, please visit For additional information on GenArts events, please visit

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About GenArts

GenArts, Inc. is the premier provider of specialized digital visual effects for the film, broadcast and video industries. The GenArts Sapphire, Monsters and Raptors portfolio equips digital artists with a collection of state-of-the-art image processing and synthesis effects such as glows, light rays, lens flares, lightning, film damage, fire and fluid effects. The effects seamlessly integrate as software plug-ins into leading editing and compositing systems from Adobe, Apple, Avid, Autodesk, Assimilate, Eyeon, FilmLight, The Foundry, Quantel and SGO. The company was founded in 1996 in Cambridge, Mass.

Contact Information: For additional information, please contact: Nicole Panas GenArts, Inc. T: 617-492-2888 E: Ashley Wilkinson BOCA Communications T: 415-738-7718, ext. 4 E: