Doro partners with university to develop avatar facilitating design of easy-to-use consumer products

Press release
Lund, 1 February 2010 

Doro partners with university to develop avatarfacilitating design of
easy-to-use consumer products 


Doro is an industrial partner in a European Union funded research project
working to create an avatar, an advanced Virtual User Model, for the
development of adapted and easy-to-use products for people with special needs.
In the project, named VICON, Doro is cooperating with well-reputed scientific
institutions as University of Bremen, Fraunhofer FIT, RNID and CNIB, among
others. 

The EU initiated the project with the aim of preventing the marginalization of
people with impaired vision, hearing and mobility. The project will initially
focus on two product categories that are important for people in their daily
lives, washing machines and mobile phones. The primary target group is the
growing number of seniors. 

“It feels great to partner with a prestigious university and combine scientific
approaches with our pragmatic culture. This enables an exchange of ideas
between experts on disabilities and how to improve future product design,” says
Doro's President and CEO Jérôme Arnaud. “At the same time, as a category leader
and an European SME, we feel we have an important role to play in contributing
to the development and dissemination of new tools integrating the needs of
seniors at an early stage in the design of consumer products”. 

As the category leader in Care Telecoms, this is an area where Doro is already
at the fore with its easy-to-use mobile phones. 

“In our surveys of people's needs - and in our sales - we have already noticed
that easy-to-use mobile phones and other consumer products, such as easy-to-use
television remote controls are proving highly useful. We are able to apply
knowledge and intelligent design to help people continue to use technology as
they did prior to their disability,” says Jérôme Arnaud. 

Doro will participate in the definition, validation, dissemination and the
potential commercialization of the project's results. Ultimately, the EU hopes
that the project will also enhance the competitiveness of European technology
companies. 

Jérôme Arnaud, President and CEO, Doro AB, +46 70 918 55 42, Annette Borén,
+46 706 300 009, Thomas Bergdahl, Deputy CEO, Doro AB and Dissemination Manager
for the VICON project, +46 70 771 02 02.

Facts about the project VICON:
Virtual User Concept for Inclusive Design of Consumer Products and User
Interfaces (VICON) is a project in the EU's seventh framework program, also
known as FP7. This is the EU's main instrument for funding frontier research in
Europe and it is valid from 2007 to 2013. More information on cordis.europa.eu

This is information that Doro AB (publ) is required to publish in accordance
with the Swedish Securities Markets Act and/or the Swedish Financial Trading
Act. This information was submitted for publication on Monday, February 1,
2010, at 10:00 a.m. CET. 

About Doro
Doro is a Swedish company focusing on the development, marketing and sales of
telecom products specially adapted to the growing worldwide population of
seniors. With over 35 years of experience in telecommunications, and sales in
more than 30 countries on 5 continents, Doro is the world's leading brand for
easy-to-use mobile phones. Doro created the Care Electronics category and in
recent years our products have received several highly distinguished
international design awards. The company had sales of SEK 363 m in 2008. Doro's
shares are quoted on the OMX Nordic Exchange Stockholm, Nordic list, Small
companies. Read more about Doro at www.doro.com.