ReputationDefender Partners With Direct Marketing Association; Enables Customers to Choose Direct Mail Preferences
Online Reputation and Privacy Company ReputationDefender Empowers Consumers to Manage Their Mailing Lists
REDWOOD CITY, CA--(Marketwire - February 2, 2010) - ReputationDefender, the first
comprehensive online reputation and privacy management company, today
announced a new partnership agreement with the Direct Marketing Association (DMA), which represents nearly
3100 companies. The partnership will allow ReputationDefender customers to
easily manage their mailing preferences with DMA member companies.
ReputationDefender is the pioneer and global leader of a growing market
geared toward protecting consumers' privacy and helping them to accurately
represent themselves online. As part of the DMA's Commitment to Consumer
Choice (CCC) program, ReputationDefender customers will also have the
option to choose the types of catalogs, magazines, and other mail they
receive from direct marketers.
"We are working with ReputationDefender as a result of their commitment to
consumer choice and privacy, supporting the rights of individuals to
control the information that reaches their homes," said Senny Boone, SVP,
Corporate and Social Responsibility at DMA. "At DMA, we are committed to
consumer choice, and marketers are now making it quick and easy for people
to control offers. We support entities such as ReputationDefender that are
committed to building consumer trust in the marketing process across
channels, a major driver of our economy."
ReputationDefender has revamped the "Control Your Mail" section of its
MyPrivacy product to allow customers to create exact specifications around
the types of mail they would like to receive. With the update, customers
are now able to make specific opt-in or opt-out choices for catalogues, and
make categorical opt-outs from magazines, email, or other marketing offers
like coupon books and discount programs.
MyPrivacy is a solution that was created to help consumers control the
exposure of their information online. It works by removing
personally-identifiable information (PII) from Web databases, preventing
personal information from being sold or given away without express
permission and providing protection from nosy individuals, credit
fraudsters and identity thieves.
"Privacy and control are ReputationDefender customers' top priorities. They
want protection against identity theft and impersonation, but they are also
very concerned about receiving unwanted marketing offers," said Michael
Fertik, CEO at ReputationDefender. "Our partnership with the DMA
underscores their leadership in the area of consumer choice and privacy.
Together, we're empowering consumers to increase their privacy. We plan to
give our customers complete privacy control with new feature updates to
MyPrivacy in the months ahead."
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global
trade association of businesses and nonprofit organizations using and
supporting multichannel direct marketing tools and techniques. DMA
advocates standards for responsible marketing, promotes relevance as the
key to reaching consumers with desirable offers, and provides cutting-edge
research, education, and networking opportunities to improve results
throughout the end-to-end direct marketing process. Founded in 1917, DMA
today represents more than 3,100 companies from dozens of vertical
industries in the US and 48 other nations, including nearly half of the
Fortune 100 companies, as well as nonprofit organizations.
In 2009, marketers -- commercial and nonprofit -- spent $149.3 billion on
direct marketing, which accounts for 54.3% of all ad expenditures in the
United States. Measured against total US sales, these advertising
expenditures will generate approximately $1.783 trillion in incremental
sales. In 2009, direct marketing accounted for 8.3% of total US gross
domestic product. Also in 2009, there were 1.4 million direct marketing
employees in the US. Their collective sales efforts directly support 8.4
million other jobs, accounting for a total of 9.9 million US jobs.
The Power of Direct: Relevance. Responsibility. Results.
About ReputationDefender
ReputationDefender is the world's only comprehensive online reputation and
privacy management company. Through its suite of services, including
MyReputation(SM), MyEdge(SM), MyChild(SM), and MyPrivacy(SM),
ReputationDefender helps its customers manage and protect their online
information. ReputationDefender also helps customers promote themselves and
their businesses online. Headquartered in Silicon Valley with offices in
Munich, ReputationDefender serves customers in over 40 countries and has
been featured in The Wall Street Journal, Financial Times, New York Times,
Washington Post, Forbes, technology blogs like ZDNet and broadcast
programming, including FOX News, ABC News, Good Morning America, The Today
Show and Dr. Phil.
Contact Information: Media Contacts
Raksha Varma
The Horn Group for ReputationDefender
+1 415 905 4022
Lara Sasken