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Kathy Sacks Joins Infusionsoft as VP of Communications
Leading Software Firm in Small Business Growth Hires Top Executive to Head Communications Department
| Source: Infusionsoft
GILBERT, AZ--(Marketwire - February 2, 2010) - Infusionsoft today announced the creation of a
Communications department and the appointment of Kathy Sacks as vice
president. Sacks brings Infusionsoft more than 15 years of diverse
communications experience in marketing, journalism and public relations.
Sacks, whose first day at Infusionsoft will be February 8, 2010, will
report directly to Clate Mask, CEO and co-founder of Infusionsoft.
"As a company that believes in the power of word of mouth, we're delighted
to bring in someone with Kathy's marketing and PR prowess, as well as her
tremendous entrepreneurial spirit," said Clate Mask. "Kathy understands our
market having been a business owner herself. She is a world-class
communications leader with the smarts and leadership to help us take our
communications to the next level."
As vice president of communications, Sacks will lead a team dedicated to
spreading awareness of Infusionsoft's next-generation email marketing software. Sacks
will be responsible for defining and managing Infusionsoft's communications
strategies, including planning and execution, public affairs, media
relations, executive communications, employee communications and agency
management.
"Infusionsoft is a fast-growth company with an incredible product that
helps a market I have a special passion for: small business owners. I look
forward to working with an inspired leader like Clate and the Infusionsoft
executive team," said Sacks. "I'm anxious to help make sure that small
businesses know they can turn to Infusionsoft as both a valuable
information resource and a powerful tool that can help them grow."
Most recently, Sacks was the founder and principal of Sacks PR, a
successful technology PR firm she launched in 2005. Sacks also served as
vice president of marketing at iLinc, a web and video conferencing
technology company located in Phoenix. Previously, Sacks led marketing and
communications for the Arizona Technology Council, helping launch
TechConnect magazine. Sacks also served as co-owner, editor in chief and
brand strategist for bizAZ magazine, a leading business magazine in Arizona
which she sold to Gannett Inc. in 2005.
About Infusionsoft
Infusionsoft helps companies grow fast with targeted email marketing that
responds and adapts to customer behavior. Infusionsoft is the first company
to combine email marketing and CRM in a single system for a simple and
powerful next-generation solution, enabling small businesses to target
their marketing like never before. The web-based software also combines
e-commerce and powerful automation tools with its intelligent email
marketing to deliver a true small business growth suite. The privately
held,
three-time Inc. 500 company is based in Gilbert, Ariz. and is funded by
Mohr Davidow Ventures and vSpring Capital. For more information, visit
www.infusionsoft.com.
Additional marketing and small business insight from CEO Clate Mask and the
Infusionsoft team can be found on the Infusionsoft blog at
www.infusionblog.com, and the Infusionsoft Twitter feed at
www.twitter.com/infusionsoft.