SAN FRANCISCO, CA--(Marketwire - February 3, 2010) - Anthem Worldwide, a Schawk (NYSE: SGK)
Strategic Design Company, whose integrated global network provides
innovative solutions to articulate, unify and manage brand impact to create
compelling and consistent brand experiences, announced it was among the
firms whose outstanding branding and design work was selected for inclusion
in a first-of-its kind book, "Designing for the Greater Good."
Created as a comprehensive resource for designers, creative professionals,
marketers, corporate communications departments and nonprofit leaders,
"Designing for the Greater Good" is based on authors Peleg Top and Jonathan
Cleveland's nearly 40 years of combined experience working with nonprofits
and corporate communications departments across the country.
"In an age when nonprofit organizations are struggling harder than ever to
have their messages heard, the value of branding and design has become
increasingly essential to their survival," said John O'Meara, managing
director of Anthem Worldwide's San Francisco office. "We are thrilled to
have our design for The Marine Mammal Center, or TMMC, included in this
prestigious collection of non-profit branding campaigns."
O'Meara added, "For over 30 years, TMMC has rescued oceanic wildlife and
shared research that provides a unique window into marine mammal and ocean
health. In order to build a stronger presence worldwide, Anthem
repositioned and redesigned TMMC's brand by exploring the inseparable, yet
delicate relationship between marine mammals, mankind and our shared
oceanic environment. Inspired by this interdependence, we created a new
brand positioning and identity system specifically designed to resonate
with multiple key audiences -- from philanthropic donors to volunteers to
scientists around the world."
"Successful design for nonprofit organizations relies on a true
partnership, where the designer is connected to the cause, and the
organization has accurately portrayed its culture and clientele. When these
elements come together, a powerful brand connection is made," said author
Jonathan Cleveland. "'Designing for the Greater Good' was created as a
first-of-its-kind resource for both designers and cause-related
organizations seeking inspiration and direction from past successful
campaigns."
"After nearly a decade of studying cause marketing campaigns, I know that
strong design is absolutely critical to success," commented David
Hessekiel, president, Cause Marketing Forum. "As a unique showcase of
campaigns that stand out from the crowd, 'Designing for the Greater Good'
is a valuable addition to the cause marketing literature and will serve as
inspiration to creatives, nonprofits and corporate marketers alike."
O'Meara continued: "With the growing importance for businesses to be
earth-friendly, the Hudson Bay Company, or Hbc, sought to raise public
awareness for their efforts in environmental programs and innovative
sustainable solutions. Anthem Worldwide brought Hbc's 'Global Mind'
philosophy to life with an identity that is distinctive, on-brand, and
integrates across all stores. By articulating the philosophy's essence into
hang tags and reusable shopping bags, the designs have become a key feature
in positioning Hbc as a retail leader in sustainable practices."
"Most designers and creative agencies, no matter their industry niche, will
do some nonprofit or cause-related work at some stage of their career,"
says author Peleg Top. "This work helps us create a sense of purpose that
is bigger than us. It connects us to our community, helps us leave a legacy
and be part of something bigger than our own work."
Author's quotes were provided by the publisher of "Designing for the
Greater Good."
Anthem Worldwide, a Schawk Strategic Design Company, is an integrated
global network that provides innovative solutions to articulate, unify and
manage brand impact. Anthem creates compelling brand experiences by
aligning its strategic, creative and executional talent worldwide with the
business needs of companies seeking a competitive advantage. Anthem offers
a full range of branding and design services to our clients including
Campbell's, Coca-Cola, E-Mart, Foster's, General Electric, Hbc,
Kimberly-Clark, Microsoft, Nestlé, Procter & Gamble, Revlon, Safeway and
Unilever. With our network of world-class design professionals in 13
cities, Anthem is presently located in Chicago, Cincinnati, Düsseldorf,
Hilversum (The Netherlands), London, Melbourne, New Jersey, New York, San
Francisco, Singapore, Sydney, Toronto, and York (U.K.). For more
information on Anthem, please visit http://www.anthemww.com. Follow Anthem
on http://twitter.com/anthemworldwide.
"Designing for the Greater Good" (Harper Design, an imprint of Harper
Collins) is available at http://designingforthegreatergood.com/index.html.
For information on designer and author Peleg Top, visit www.pelegtop.com.
For information on designer and author, Jonathan Cleveland, visit
www.clevelanddesign.com.
Contact Information: For more information, please contact the following:
John O'Meara
Anthem Worldwide
Managing Director, San Francisco
(415) 896-9399
john.omeara@anthemww.com
Jennifer Adams
Schawk, Inc.
Corporate Communications
(513) 562-3506
jennifer.adams@schawk.com