MEXICO CITY--(Marketwire - February 4, 2010) - Coca-Cola FEMSA, S.A.B. de C.V. (NYSE: KOF) (BMV: KOFL) invites you to participate in its conference call, including a question-and-answer session, to discuss Fourth Quarter 2009 results.

The call will be held on:

Friday, February 12, 2010

10:00 A.M. Eastern Time

9:00 A.M. Mexico City Time

It will be conducted by: Mr. Hector Treviño, Chief Financial Officer and, Mr. Alfredo Fernandez, Head of Investor Relations.

Coca-Cola FEMSA's Fourth Quarter 2009 financial results, will be released on February 12, 2010, before the markets open.

To participate in the conference call please dial:

Domestic U.S.: 866-700-7477

International: 617-213-8840

Alternatively, participants can log into for a live audio webcast of the conference call.

If you are unable to participate live, an instant replay of the conference call will be available through February 19, 2010. To listen to the replay please dial: Domestic U.S.: 888-286-8010 or International: 617-801-6888. Passcode: 10671622

Contact Information: Contact: Roland Karig Investor Relations KOF +52-55-50-81-51-86