TEL-AVIV, ISRAEL--(Marketwire - February 5, 2010) -

News Highlights:

-- Axxana's first product, the Phoenix System RP, took home the Silver Award in Storage's prestigious "2009 Products of the Year", in the Backup and Disaster Recovery Hardware category.

-- This annual awards program is presented by the editors of TechTarget's Storage Media Group. Winners were judged by the Storage editorial staff, in conjunction with a team of users, industry experts, analysts, and consultants.

-- Axxana's disaster-recovery system was selected based on the following criteria: innovation, performance, ease of integration into existing environments, ease of use and manageability, functionality, and value.

-- According to the judges, Axxana's product is one that can "help smaller enterprises get their hands on the technologies that can deliver short recovery time objectives (RTOs) and more aggressive recovery point objectives (RPOs)." Previously, this was only available to "enterprises with the means and infrastructure to afford them."

-- The Phoenix System RP is Axxana's first product based on the company's Enterprise Data Recording (EDR) technology, which utilizes a "black box" disaster-proof data recorder to enable 100% data recovery with zero data loss (RPO=0), over any distance, for significantly less than the cost of traditional data mirroring alternatives. The Phoenix System RP complements the asynchronous replication solution offered by EMC's RecoverPoint.

-- The Axxana Phoenix System RP is available now through EMC Select, a program which helps customers easily acquire components that comprise an information infrastructure.

Supporting Quotes:

-- TechTarget Judge:

"I would hate to have to rely on cell infrastructure to move too much cached data in a DR event," one of our judges said. "Still, there is no magic solution to this problem and this is the most interesting idea as a solution."

-- Eli Efrat, CEO, Axxana:

"It's a significant honor to have our first product recognized as a silver medalist by TechTarget's Storage Media Group and its panel of judges. This award is yet another validation of Axxana's Enterprise Data Recording technology, and our innovative approach to disaster recovery."

Additional Resources:

-- Silver Award: Axxana Phoenix System RP,296407,sid5_g ci1379602_tax315967_ayr2009,00.html

-- More on Axxana's Enterprise Data Recording (EDR) technology

-- More on Axxana's Phoenix System RP

-- Follow Axxana on Twitter

About Axxana

Axxana was founded by veterans of the data storage industry to address the number one challenge in data protection: recovering data with zero data loss over any distance. Axxana provides a compelling solution that industry analysts have said will change the face of disaster recovery. Axxana's disaster recovery solution represents a new domain in data protection, Enterprise Data Recording (EDR). Serving enterprises around the world and working in close conjunction with some of the most prestigious names in the data storage industry, Axxana has introduced a solution that will alter the economics behind data protection and disaster recovery. Axxana is a Delaware Corporation and maintains offices in Newton, MA and Tel Aviv, Israel.

About TechTarget's Storage Media

TechTarget's is the number-one online destination for IT professionals charged with purchasing, implementing, and managing storage systems at the core of large- and medium-sized businesses. More than 600,000 storage-focused IT executives, managers, and staff rely on for the information they need to do their jobs. content includes original editorial features, news, expert storage advice, Webcasts, and white papers. TechTarget's Storage Magazine is the only monthly resource that provides information technology (IT) executives, managers, and staff with in-depth analysis and forward-looking guidance on managing, storing, networking, and safeguarding the data at the core of large organizations. More information can be found at

Contact Information: Media Contact Candice Perodeau Rainier Communications (for Axxana) 508-475-0025 x112